Mediality and audiovisual translation

Fansubbing as a Locus of Experimentation and Subversion: A Case Study of Amateur Arabic Subtitles of Selected English Movies

“…Prosumption is a blended word that was created by Toffler (1980) from the combination of the two words of production and consumption. The long-established dividing line between production and consumption in mediascape is fading (Jones, 2019), "leading to new forms of playful citizenship" (Chouliaraki, 2010, p. 227). The unremitting progress in communication technologies has helped users gain the upper hand apropos of the creation of what they need (von Hippel, 2005).…”

From text to data mediality in corpus-based translation studies

“…There is growing recognition within the discipline that media tools such as books, newspapers, websites and DVDs are not passive conduits for the transmission of information, nor are they inert containers for its storage. Rather, they have their own mediality, they offer their own unique sets of techno-social possibilities and constraints, and they can thus more accurately be considered 'environments' that shape every aspect of our engagement with a text (Jones 2018). Littau (2011Littau ( , 2016, for example, has explored a series of media-induced transformations in reading, writing and translation practices throughout history, from the oral culture of Ancient Rome through to the network culture of today's digital world.…”