Media Massa Dan Konstruksi Gaya Hidup Perempuan

Abstract

There are three reasons why woman represents the interesting market target. First, woman is a directly consumer, second, woman represents a super persuader in her family, third, woman is the future consumer (a potential consumer candidate). Expense by exploiting the free time and conservancy of body (always remain to be beautiful) representing the cultural characteristic of consumer always will be there and pumped by mass media to audience continuously. In this case, television has constructed a life style which finally influence woman. The effect of the life style which created by television to the woman is the woman behavior tends oward the consumptive life style and assumes that the appearance is its without thinking of the real situation. This article discusses how does the mass media construct the social reality of human being especially woman.

Stereotype Perempuan dalam Iklan Sabun Cuci Ekonomi Power Liquid

“…Penelitian ini menunjukan realita bahwa perempuan selalu berhemat dan membeli barang promo. Merujuk pada penelitian (Andriani, 2011), perempuan cenderung menyukai kegiatan berbelanja walau hanya window shopping (melihat-lihat). Perempuan cenderung cepat beradaptasi dengan suasana toko dan menikmatinya.…”

Yoga inner beauty as a lifestyle women in Ghanta Yoga Asram Kertalangu Village, East Denpasar

“…In this day and age, many women regularly do yoga. This can not be separated from women experiencing psychological stress more easily to eliminate the problems that exist in women is through yoga, namely yoga inner beauty which is believed and believed to be able to reduce the problem compared to men (Andriani, 2011;Assael, 1992;Atmadja, 2009;Atmadja & Atmadja, 2014).…”