“…Research comparing the media, interpersonal channels, and personal experience suggests that the media are better at influencing impersonal (or social) level estimates of risk to the community than personal risk (Culbertson and Stempel, 1985;Doob & MacDonald, 1979;Hughes, 1980;Skogan & Maxfield, 1981;Tyler, 1980Tyler, , 1984Tyler & Cook, 1984 there are several reasons to doubt the effectiveness of warning labels, even in the absence of advertising hypothesis" may help account for many reported failures of public media campaigns directed at health-related personal behaviors such as smoking (Warner, 1977] and wearing seat belts (Robertson, 1976). Snyder and Rouse (1990) suggest that the impersonal impact may be confined to news and information-oriented messages; two studies of dramatic forms of messages (Snyder & Rouse, 1990;Sussman et al, 1989) did find changes in personal assessments.…”