Media Literacy: Keys to Interpreting Media Messages

Bélanger, Pierre C.

doi:10.22230/cjc.1996v21n4a970

Cited by 24 publications

(25 citation statements)

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“…This media by Flew ( 2002) is understood as digital media, namely all forms of media content that are combine and unify (integrate) data, text, voice and various kinds of images (images) stored in digital format, and distributed via e-mail communication networks such as fiber optic, broadband, satellite and transmission systems microwave. Silverblatt (1995) Media literacy is learned through improving the individual's ability to understand and analyze media content. The elements of media literacy are the awareness that the media has an influence on individuals and society; understand the process of mass communication; strategies that have been developed so that media messages can be analyzed and discussed; the existence of a conscious attitude that media content is a picture of our culture and ourselves at this time; pleasure, understanding, and appreciation of media content can be developed (Silverblatt, 1995).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Silverblatt (1995) Media literacy is learned through improving the individual's ability to understand and analyze media content. The elements of media literacy are the awareness that the media has an influence on individuals and society; understand the process of mass communication; strategies that have been developed so that media messages can be analyzed and discussed; the existence of a conscious attitude that media content is a picture of our culture and ourselves at this time; pleasure, understanding, and appreciation of media content can be developed (Silverblatt, 1995).…”

Section: Literature Reviewmentioning

confidence: 99%

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Health Communication Literacy in Empowerment of Community Health in Indonesian Tourism Area

et al. 2022

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The pandemic has made people really need health information in order to maintain the health of themselves and their families. Previous research has discussed a lot about maintaining health through new media. The formulation of the research problem is whether there is an influence of health communication literacy on people's attitudes in maintaining health in tourist areas in Indonesia. The purpose of the study was to determine the literacy of health communication in empowering public health in tourist areas. The concept used in the study is literacy of health communication and public attitudes in maintaining health in the pandemic, 2021. The research method used is quantitative by distributing questionnaires to respondents. The results of the research are descriptively all variables in the study are positive. This has an impact on the next research process, namely that there is a strong influence of health communication literacy in health empowerment. This states that the alternative hypothesis is accepted by the study and the null hypothesis is rejected. Media content, skills in using new media and understanding of health information together have a strong influence on people's attitudes in maintaining health in tourist areas in Indonesia in 2021. People in tourist areas are also very concerned about mutual health. Because they are very aware that the economic condition is very dependent on tourism. Therefore, if the entire population in the tourist area is healthy, then tourism in the area will be visited by many local and foreign tourists. Research suggestion is that this research can be developed by elaborating other knowledge studies, and elaborating other methods.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Health Communication Literacy in Empowerment of Community Health in Indonesian Tourism Area

et al. 2022

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“…Rahatlamak veya yeni deneyimler elde etmek gibi kişisel ihtiyaçların daha fazla önemsenmesi bireylerin, reklamlarda estetik boyuta odaklanmasının bir diğer sebebini oluşturmaktadır (Malmelin, 2010: 135). Estetik okuryazarlık aynı zamanda, reklamın tasarım, üretim ve uygulamaya ilişkin kararlarındaki inceliği anlamayı ve mesajlardaki sanatsal niteliğe değer vermeyi de içermektedir (Potter, 2013;Silverblatt, 1995). Retoriksel okuryazarlık: Berger (1995: 131), "reklam, çekicilik üretme sürecidir" şeklinde ifade ederken, retorik içeren bir şekilde yaklaşmıştır.…”

Section: Reklam Okuryazarlığının Modeli Ve Boyutlarıunclassified

A Field Research on the Effect of Advertising Literacy Dimensions of Consumers to the Attitude for Rational and Emotional Ads

Becan

2022

Fırat Üniversitesi Sosyal Bilimler Dergisi

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Markaların tüketicileri ile iletişime geçmek için geçmişten bu yana başvurdukları iletişim faaliyetlerinin başında reklam gelmektedir. Reklamın, markalar tarafından vazgeçilmez bir unsur olarak görülmesi, bireylerin gündelik hayatında bilinçli veya bilinçsiz bir şekilde sayısız mesajlara maruz kalmasına neden olmaktadır. Buna ilişkin olarak tüketicilerin bu mesajları nasıl anladığı ve yorumladığı, söz konusu reklama yönelik tutumdan, satın alma eylemine kadar yönlendirebilmektedir. Bu noktada medya okuryazarlığının bir parçası olarak reklam okuryazarlığı önemli bir rol oynamaktadır. Buradan hareketle çalışmada, tüketicilerin reklam okuryazarlık boyutları tespit edilerek, sahip oldukları reklam okuryazarlık boyutlarının rasyonel ve duygusal reklama yönelik tutumlarının ne yönde değiştiğini ölçümlemek amaçlanmaktadır. Bu amaçla elverişli örneklem yöntemiyle, çevrimiçi ortamda, 271 kişiye, Google Forms aracılığıyla oluşturulan anket tekniği uygulanmıştır. Malmelin’in (2010) dört boyutlu reklam okuryazarlığı modelinden hareketle geliştirilen araştırmanın sonucuna göre, bilgisel, retoriksel, görsel/estetik ve promosyonel olmak üzere dört temel reklam okuryazarlığı faktörü ortaya çıkarılmıştır. Rasyonel ve duygusal reklama yönelik tutum üzerinde, bilgisel ve görsel/estetik boyutun anlamlı ve pozitif yönde bir etkisi olduğu gözlemlenmiştir.

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“…In addition to these competencies, the literature highlights four primary skills to be an effective media literate. These skills include access, analysis, evaluation, and communication (Silverblatt et al, 2014;Sahin, 2014). In the first approach, media literacy is defined as obtaining information from media such as television, radio, newspapers, and the Internet, and critically evaluating it (Bawden, 2001).…”

Section: Introductionmentioning

confidence: 99%

Media Literacy: Building Critical Media Awareness

Mishra

2022

JMCC

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The effect of media on society and the world at large is always under constant scrutiny. Researchers across the globe persistently studying the effect of media on the social, political, economic, and cultural discourse of our society. Due to rapid development of Communication Technologies and enhanced access to internet, the challenges posed by media have grown manifolds. To overcome those challenges researchers have been arguing since long about the importance of media literacy. Recent incidents of mob lynching, political turmoil, religion led clashes, etc. are testimonies to the lack of media awareness among the people. It has become crucial than ever for the audience/ consumers of media to understand the media content, its source and know how to utilize the received information. This study aims to discuss the meaning of media literacy in the present context and explore the significance of media literacy. An attempt has been made to highlight the contemporary challenges arising because of the upgradation in communication technologies and demonstrate how media literacy can play an instrumental role in overcoming these challenges.

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Media Literacy: Keys to Interpreting Media Messages

Cited by 24 publications

References 0 publications

Health Communication Literacy in Empowerment of Community Health in Indonesian Tourism Area

Health Communication Literacy in Empowerment of Community Health in Indonesian Tourism Area

A Field Research on the Effect of Advertising Literacy Dimensions of Consumers to the Attitude for Rational and Emotional Ads

Media Literacy: Building Critical Media Awareness

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