Media Literacy Education for Elementary School Substance Use Prevention: Study of Media Detective

Kupersmidt, Janis B.; Scull, Tracy M.; Austin, Erica Weintraub

doi:10.1542/peds.2010-0068

Cited by 89 publications

(84 citation statements)

References 23 publications

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“…5 Austin and colleagues 5 provide evidence for the influence of alcohol advertising on alcohol use through a number of affective mediators, including liking of advertisements. 5,45 Liking or desirability of alcohol advertisements predicts identification with …”

Section: Discussionmentioning

confidence: 99%

“…45,50 Second, it is important to have a comprehensive policy to limit the exposure of children to alcohol ads on television and on other media, such as the Internet, print media, and display ads. Although there are other influences on underage drinking, including those of peers and adults, prevention strategies should address the influence of alcohol ads as part of an overall strategy to prevent early initiation of alcohol use and the development of problems related to consumption.…”

Section: Discussionmentioning

confidence: 99%

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Exposure to Alcohol Advertisements and Teenage Alcohol-Related Problems

2013

PEDIATRICS

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WHAT'S KNOWN ON THIS SUBJECT:The influence of alcohol advertising on underage drinking has been demonstrated in both cross-sectional and prospective studies. What is not well known is whether this increase in drinking leads to more problems related to alcohol consumption. WHAT THIS STUDY ADDS:Exposure to alcohol advertising and liking of those ads in grade 7 has a significant influence on the severity of alcohol-related problems in grade 10 and that influence is mediated by growth in alcohol use from grades 7 to 9. abstract OBJECTIVE: This study used prospective data to test the hypothesis that exposure to alcohol advertising contributes to an increase in underage drinking and that an increase in underage drinking then leads to problems associated with drinking alcohol. METHODS:A total of 3890 students were surveyed once per year across 4 years from the 7th through the 10th grades. Assessments included several measures of exposure to alcohol advertising, alcohol use, problems related to alcohol use, and a range of covariates, such as age, drinking by peers, drinking by close adults, playing sports, general TV watching, acculturation, parents' jobs, and parents' education.RESULTS: Structural equation modeling of alcohol consumption showed that exposure to alcohol ads and/or liking of those ads in seventh grade were predictive of the latent growth factors for alcohol use (past 30 days and past 6 months) after controlling for covariates. In addition, there was a significant total effect for boys and a significant mediated effect for girls of exposure to alcohol ads and liking of those ads in 7th grade through latent growth factors for alcohol use on alcoholrelated problems in 10th grade. CONCLUSIONS:Younger adolescents appear to be susceptible to the persuasive messages contained in alcohol commercials broadcast on TV, which sometimes results in a positive affective reaction to the ads. Alcohol ad exposure and the affective reaction to those ads influence some youth to drink more and experience drinking-related problems later in adolescence. Pediatrics 2013;131:e369-e379 AUTHORS:

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Exposure to Alcohol Advertisements and Teenage Alcohol-Related Problems

2013

PEDIATRICS

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“…Related intervention components include discussing persuasive media strategies, analyzing sample messages, and sometimes planning and/or producing messages to help adolescents become more aware of the nature of messages and teach them to be more adept at identifying motives and purposes [18,22,23]. These activities enhance critical thinking and decision making skills to empower youth in order to make them less vulnerable to persuasive messages.…”

Section: Media Literacymentioning

confidence: 99%

“…Whereas a few media literacy curricula were developed and delivered in the 1980s and 1990s [26][27][28], the last decade has seen a proliferation of media literacy curricula focusing on different topics such as smoking prevention [29][30][31][32][33][34], adolescent drinking prevention [20,35], alcohol and tobacco prevention combined [22], violence prevention [25,36,37], body image [38,39], and advertising awareness [40].…”

Section: Media Literacymentioning

confidence: 99%

Interpersonal communication outcomes of a media literacy alcohol prevention curriculum

Banerjee

Greene

Magsamen‐Conrad

et al. 2015

Behav. Med. Pract. Policy Res.

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Media literacy intervention efficacy literature has focused on media-relevant (e.g., knowledge and realism) and behavior-relevant outcomes (e.g., attitudes and behaviors), without much attention paid to interpersonal communication outcomes. This project examined interpersonal communication after participation in two versions (analysis plus analysis and analysis plus planning) of the Youth Message Development (YMD) intervention, a brief media literacy curriculum targeted at preventing high school student alcohol use. Participants attended a 75-mins media literacy YMD workshop and completed a delayed posttest questionnaire 3 to 4 months later. Overall, 68 % participants replied affirmatively to interpersonal communication about the YMD intervention. Communication about the workshop moderated the effects of the type of workshop (analysis plus analysis or analysis plus planning) on self-efficacy to counter-argue (but not critical thinking). Interpersonal communication moderated the effects of the YMD intervention on self-efficacy to counter-argue, thereby signaling the importance of including interpersonal communication behaviors in intervention evaluation. Keywords Alcohol prevention, Evaluation, Interpersonal communication, Media literacyAlcohol use, particularly underage alcohol consumption (use by those under the minimum legal drinking age of 21), is a major public health problem [1]. Rates of youth alcohol use in the USA exceed rates of youth tobacco or drug use [2] and remain high despite the adverse physical, social, legal, and emotional consequences including approximately 4700 deaths [3], physical and sexual assaults, higher risk for suicide and homicide, increased risk for illicit drug abuse, and higher risk of involvement in alcoholrelated car crashes [4,5].The 2011 Youth Risk Behavior Survey revealed that 39 % of high school students report alcohol consumption and 22 % report binge drinking in the last 30 days [6]. Recent reports from the 2012 Monitoring the Future study clearly document that although alcohol use among adolescents dropped significantly in the last 5 years, they still use at unacceptably high levels. For instance, 3.6 % of 8th graders, 14.5 % of 10th graders, and 28.1 % of 12th graders in 2012 reported getting drunk in the past month [7]. These statistics suggest a need for novel efforts to prevent underage drinking and encourage healthier decisions regarding alcohol use. Thus, it is imperative to develop and deliver interventions that prevent alcohol use.Intervention approaches to prevent underage drinking utilize two primary avenues for change: efforts to change the adolescent and efforts to change the adolescent's environment [2]. Intervention approaches to change adolescent behaviors include provision of knowledge, skills, and/or motivation to change adolescent beliefs, attitudes, norms, and intentions. On the other hand, intervention approaches to change the adolescent's environment seek to reduce opportunities for underage drinking by enforcing legislation for minimum age re...

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“…Alcohol media literacy programs are unlikely to be successful when implemented in different cultural contexts such as the United Kingdom and Australia because of differences in regulation standards, cultural nuances, and the nature of alcohol advertising (Distilled Spirits Council, 2011;International Centre for Alcohol Policies, 2001), all of which can influence the relevance and effectiveness of the program (Davis & Rankin, 2006). As an example, although it is appropriate to include tobacco advertisements in a U.S.-based program (Kupersmidt et al, 2010(Kupersmidt et al, , 2012, this otherwise nonexistent exposure would be unethical in an Australian context, where tobacco advertising is banned in all forms. Furthermore, the programs published to date focus on television and print-based ads.…”

mentioning

confidence: 99%

Evaluation of an Australian Alcohol Media Literacy Program

Gordon

Howard

Jones

et al. 2016

J. Stud. Alcohol Drugs

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Objective: A 10-lesson alcohol media literacy program was developed, underpinned by the message interpretation processing model, inoculation theory, and constructivist learning theory, and was tailored to be culturally relevant to the Australian context. This program aimed to increase students' media deconstruction skills and reduce intent to drink alcohol. The purpose of this study was to evaluate the effectiveness of the program in achieving these goals through a short-term quasi-experimental trial. Method: Elementary schools were assigned to either the intervention group (83 students) or a wait-list control group (82 students). Student questionnaires were administered at three time points (baseline, after the intervention group completed the program, and after the wait-list control group completed the program) to evaluate the effectiveness of the intervention. Results: The intervention and wait-list control groups reported significantly higher media deconstruction skills as a result of the intervention. Both groups reported significantly lower social norms, whereas the wait-list control group reported significantly lower positive alcohol expectancies. There were no significant changes to self-efficacy to refuse alcohol, preference for alcohol-branded merchandise, and understanding of persuasive intent as a result of the intervention. Conclusions: To date, the majority of alcohol media literacy studies have been conducted in the United States and have focused on deconstructing television and print-based ads. This evaluation provides evidence that an alcohol media literacy program that was developed for a specific cultural context, and that incorporates a broad range of multimodal advertisements, can have a positive impact on beliefs and attitudes that are known predictors/ precursors of drinking behaviors. 950ABSTRACT. Objective: A 10-lesson alcohol media literacy program was developed, underpinned by the message interpretation processing model, inoculation theory, and constructivist learning theory, and was tailored to be culturally relevant to the Australian context. This program aimed to increase students' media deconstruction skills and reduce intent to drink alcohol. The purpose of this study was to evaluate the effectiveness of the program in achieving these goals through a short-term quasi-experimental trial. Method: Elementary schools were assigned to either the intervention group (83 students) or a wait-list control group (82 students). Student questionnaires were administered at three time points (baseline, after the intervention group completed the program, and after the wait-list control group completed the program) to evaluate the effectiveness of the intervention. Results: The intervention and wait-list control groups reported significantly higher media deconstruction skills as a result of the intervention. Both groups reported significantly lower social norms, whereas the wait-list control group reported significantly lower positive alcohol expectancies. There were no significant change...

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Media Literacy Education for Elementary School Substance Use Prevention: Study of Media Detective

Cited by 89 publications

References 23 publications

Exposure to Alcohol Advertisements and Teenage Alcohol-Related Problems

Exposure to Alcohol Advertisements and Teenage Alcohol-Related Problems

Interpersonal communication outcomes of a media literacy alcohol prevention curriculum

Evaluation of an Australian Alcohol Media Literacy Program

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