Media Hype and Its Influence on Athletic Performance

Frisby, Cynthia M.; Wanta, Wayne

doi:10.4236/ajc.2018.61001

Cited by 6 publications

(5 citation statements)

References 20 publications

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“…The current finding contributes to research that has identified the role social media and networking sites play in mood management (e.g., Heinonen, 2011;Johnson & Knobloch-Westerwick, 2014) by illustrating that athlete exposure to social media during events assist in maintaining a more relaxed state by creating a diversion from competition pressures. The finding extends Frisby and Wanta's (2018) work on Internet application to social media through the identification of mood management as a key driver in creating a diversion from the pressures of competition. Relaxation strategies are an important feature of athletes' psychological preparation for a competition or major sport event (Ungerleider, 2005).…”

Section: Discussionsupporting

confidence: 58%

“…Although there are several negative aspects associated with social media use, the platforms may also provide some benefits to athletes. For instance, Internet applications and social media can be used as a diversion from competing pressures (Frisby & Wanta, 2018;Hayes et al, 2019). This may be particularly important for athletes who experience feelings of stress during major sport events.…”

Section: Social Media Impacts On Athletesmentioning

confidence: 99%

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An exploration of the distractions inherent to social media use among athletes

Hayes

Filo

Geurin

et al. 2020

Sport Management Review

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Social media present athletes with a number of benefits and challenges. As a result, various sport stakeholders have debated appropriate social media use among athletes at major sport events, with some suggesting that using these platforms can have negative consequences. The purpose of this research was to examine the elements of social media that athletes perceive to be distracting during major sport events and the practices they undertake to address such distractions. Interviews with Australian elite athletes (N = 15) were conducted and data were analysed using thematic analysis. The findings reveal several elements associated with distraction, including positive and unwanted messages, branding pressures, and competitor content. Athletes reported two key practices that assisted in overcoming distractions, including switching off and handing over the control of their social media accounts. The findings extend distraction-conflict theory to athlete social media research, while presenting a preliminary conceptual model to assist researchers in further understanding the potential impact of social media distractions on athletes. Opportunities for sport practitioners to develop or implement social media education programs are described.

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Section: Discussionsupporting

confidence: 58%

Section: Social Media Impacts On Athletesmentioning

confidence: 99%

An exploration of the distractions inherent to social media use among athletes

Hayes

Filo

Geurin

et al. 2020

Sport Management Review

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“…Arai et al (2014) mencionan que la legitimidad extiende la credibilidad de la imagen de una atleta. Se argumenta que la efervescencia de los medios de comunicación tiene un impacto sobre la influencia a corto plazo, sin embargo, perjudica la imagen de la marca del atleta (Frisby y Wanta, 2018). Por ejemplo, el alero de la NBA Kris Humphries se convirtió de un día para otro en la comidilla del pueblo por su matrimonio con Kim Kardashian, pero su popularidad se mantuvo alta por un período muy breve (Pifer et al, 2015).…”

Section: Discussionunclassified

[Traducción al español] Comprensión de las dimensiones de la autenticidad de la marca de los deportistas

Hasaan

Fişne²

2022

PensarMov.

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Como los deportistas son considerados una marca, gestionarla es un desafío para el mercado. La autenticidad de la marca es una herramienta que se puede utilizar para garantizar que esta se mantenga durante un período de tiempo más largo. Para comprender el concepto de autenticidad de la marca del deportista, se realizó una revisión sistemática de las publicaciones en varias bases de datos electrónicas. A partir de estudios anteriores que analizaron los atributos de autenticidad de marca para algunas de ellas, se identificaron un total de 76 atributos. Después de fusionar los interrelacionados, el número final de atributos únicos fue 23. Estos se dividieron en tres grandes temas: actividades en la cancha, actividades fuera de la cancha y actividades de marketing de un deportista. El estudio encuentra la complejidad relacionada con la autenticidad de la marca en que esta es un proceso multidimensional que perdura por períodos más largos de la carrera del atleta. El estudio actual también destaca las complicaciones al establecer la autenticidad de la marca del atleta y que ocurren debido a la naturaleza de esta.

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“…Arai et al (2014) mentioned that genuineness extended the credibility of an athlete's image. It is argued that media hype impacts a short-term influence, yet it affected athlete brand image (Frisby & Wanta, 2018). For instance, NBA forward Kris Humphries became the talk of the town overnight because of his marriage to Kim Kardashian, yet his popularity was high for only a short period (Pifer, Mak, Bae, & Zhang, 2015).…”

Section: Discussionmentioning

confidence: 99%

Understanding the dimensions of athlete brand authenticity

Hasaan¹,

Fişne

2021

PensarMov.

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The management of an athlete brand is challenging due to the complex nature of athlete career and life. Striving to maintain brand authenticity will promote long-term sustainability of the brand. The purpose of the study is to determine possible factors that contribute to athlete brand authenticity and help athletes to develop their brand more authentically. To understand the concept of athlete brand authenticity, a systematic literature review was conducted on various electronic databases. The study opted the five-step stages of the framework for this systematic review. A total of 76 attributes were identified from past studies that analyzed the attributes of brand authenticity for various brands. After merging interrelated attributes, the final number of unique attributes was 23. These attributes were distributed among three major themes: on-field activities, off-field activities and marketing activities of an athlete. The study finds brand authenticity to be a multi-dimensional and complex process that endures for longer extensive periods of an athlete’s career. The current study also highlights the complications related to an athlete brand that occur when establishing athlete brand authenticity. Therefore, this study provides an opportunity to refine athlete brand authenticity further within the discussed domains.

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Media Hype and Its Influence on Athletic Performance

Cited by 6 publications

References 20 publications

An exploration of the distractions inherent to social media use among athletes

An exploration of the distractions inherent to social media use among athletes

[Traducción al español] Comprensión de las dimensiones de la autenticidad de la marca de los deportistas

Understanding the dimensions of athlete brand authenticity

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