Media Habits of Sensation Seekers

Blakeney, Alisha Lauren; Findley, Casey; Ingram, Rhea; Garrett, Tony C.

doi:10.1080/12297119.2010.9730190

Cited by 11 publications

(5 citation statements)

References 29 publications

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“…The goal of this study was to examine the relationships among consumer characteristics, shopping value, and consumer behavior in OGB. The findings also verify that variety provides stimulation and novelty, leading to adventure, excitement, and enjoyment in shopping (Baumeister, 2000;Blakeney et al, 2010;Kwon & Jain, 2009;Roehm & Roehm, 2005). OGB intention).…”

Section: Discussion Implications and Recommendationssupporting

confidence: 63%

“…Kwon and Jain (2009) suggest that hedonic (intrinsic) motivated behaviors are enacted because the variety-seeking behaviors themselves have appeal or are enjoyable (consumers gain pleasure from the acts themselves and not necessarily from products) while utilitarian (extrinsic) motivated behaviors are not inherent in engagement in the behavior per se but rather derived from the accomplishment of a goal that is external to the behavior itself. For example, purchasing a product out of boredom is considered a hedonic motivated behavior (Baumeister, 2000;Blakeney, Ingram, & Garrett, 2010), while switching to a different brand to take advantage of price discounts is a utilitarian motivated behavior (Irani & Hanzaee, 2011). When shopping online, consumers can enhance shopping efficiency by being able to access many comparable items in one place (as in the case of OGB sites) and make comparisons to find the product with the highest perceived value (Sharma, Sivakumaran, & Marshall, 2006).…”

Section: Consumer Characteristics and Shopping Value In Ogbmentioning

confidence: 99%

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Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying

Lim

2016

Journal of Strategic Marketing

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This study examines the link among consumer characteristics (price-sensitive behavior, variety-seeking behavior, and compulsive buying behavior), shopping values (utilitarian and hedonic shopping values), and behavioral intention in online group buying (OGB). This study tests usable responses collected by means of mall-intercept systematic sampling from consumers who previously participated in OGB. Structural equation modeling was used to analyze data and test the hypothesized relationships. Findings suggest that pricesensitive and variety-seeking behaviors are significantly related to utilitarian shopping value, whereas price-sensitive, variety-seeking, and compulsive buying behaviors are significantly related to hedonic shopping value. Both utilitarian and hedonic shopping values significantly influence consumers' OGB intentions. For a successful OGB strategy, Internet marketers and site operators should emphasize the utilitarian shopping value of price saving and selection and introduce the hedonic shopping values of promotions and sensory experiences. This study provides a link between two streams of prior research -that is, consumer characteristics and shopping values. Furthermore, it validates an empirical model whose results can help business practitioners make better-informed marketing management decisions for OGB and help academics and consumers better understand OGB behavior.

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Section: Discussion Implications and Recommendationssupporting

confidence: 63%

Section: Consumer Characteristics and Shopping Value In Ogbmentioning

confidence: 99%

Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying

Lim

2016

Journal of Strategic Marketing

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“…Further, some consumers are variety seekers and enjoy online information searching, regardless of whether they make a purchase or not (Arora and Sahney, 2019). The variety of offerings on online platforms provides a break from routine and relief from boredom (Blakeney et al , 2010). Hence, the convenience of online information processing may enhance consumers' affective feelings of online searches (i.e., hedonic value), which in turn drives them to search for information about banking products online.…”

Section: Literature Reviewmentioning

confidence: 99%

How does convenience drive consumers' webrooming intention?

Shankar

2021

IJBM

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PurposeThe aim of this study is to evaluate the impact of convenience on banking consumers' webrooming intention. To fulfil this objective, this study empirically investigates how convenience impacts consumers' webrooming intention, using a comprehensive moderated–mediation framework. The study investigates the mediating effects of perceived hedonic values and perceived utilitarian values and how these mediating effects are moderated by consumers' perceived security concerns.Design/methodology/approachData were collected using a questionnaire-based offline survey from 534 banking users in India, using systematic sampling. The covariance-based structural equation modelling and PROCESS macro were used to examine the hypotheses.FindingsThe results indicated that access convenience, search convenience, benefit convenience and post-benefit convenience have a crucial impact on consumers' webrooming intention. The perceived hedonic values and perceived utilitarian values mediate the effects of convenience dimensions on webrooming intention, and mediation effects varied between high and low levels of consumers' perceived security concern.Research limitations/implicationsThis study was conducted in India using cross-sectional data. The proposed model can be replicated in other countries using longitudinal data for generalising the findings.Practical implicationsThe study's findings will help banks identify how to enhance convenience to manage channel-switching behaviour.Originality/value“Webrooming”, a key channel-switching concern in a multichannel banking context is investigated by examining the impact of convenience dimensions.

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“…Furthermore, finding a variety of products improves shopping productivity by increasing access to comparable items and allowing the better choice of products by prolonged internet browsing (Sharma et al, 2006). In terms of shopping experiences, the variety of selections offers a change in Contemporary Management Research 106 routine and escape from boredom, which is usually a function of exploratory searches (Blakeney et al, 2010).…”

Section: Product Varietymentioning

confidence: 99%

Analysis of Factors influencing Impulse Buying behavior towards e-tailing sites: An application of S-O-R model

Karim

Chowdhury

Masud

et al. 2021

CMR

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Impulse buying behavior among consumers was previously examined within the brick-and-mortar stores. The internet revolution is the shift from a traditional retail environment to electronic commerce where products and services are offered online and consumers benefit from buying impulse towards e-tailing sites. By applying the S-O-R model, this study seeks to evidently identify the influencing factors of impulse buying behavior towards e-tailing sites. The survey data were analyzed using partial least squares structural equation modeling (PLS-SEM). The result indicates that website stimulus has no significant positive relationship with online impulsive buying behavior, but an indirect relationship is found to be associated with impulse buying behavior. Results also highlighted that website stimulus, marketing stimulus, and product variety positively influence perceived enjoyment, where perceived enjoyment was a strong predictor of online impulse buying behavior. The study contributes to the existing literature by Contemporary Management Research 98 employing external stimuli of the research framework. It was thus recommended to the online e-tailers to maximize their relationship with consumers by providing valuable products and services through online platforms.

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Media Habits of Sensation Seekers

Cited by 11 publications

References 29 publications

Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying

Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying

How does convenience drive consumers' webrooming intention?

Analysis of Factors influencing Impulse Buying behavior towards e-tailing sites: An application of S-O-R model

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