Media , Gender , and Conflict : The Problem of Eradicating Stereotyping of Women in Nigeria

Oyinade, Babatunde; Daramola, Ifedayo; Lamidi, Ishola Kamorudeen

doi:10.12816/0003839

Cited by 2 publications

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“…Their place is at home or better, in the kitchen. They are saddled with the role of rearing and nurturing children while their husbands are entitled to work (Ogege 2011, Oyinade, Daramola & Ishola 2013. Additionally, women owe their husbands perfect and unfailing submission.…”

Section: Women Stereotyping and Sexual Objectification In Nollywood F...mentioning

confidence: 99%

Cast Me not as a Succubus or a Jezebel: Nollywood Actresses and the Struggle against Women Stereotyping

Endong

2021

INK

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The stereotyping and sexual objectification of womanhood in Nollywood films have partly been attributed to Nigerian actresses. According to a number of critics and scholars, female actors’ passivity and complicity are to blame for the continuous negative portrayals of women in films. This popular belief follows from the arguable myth that female actors most often accept demeaning roles in films; meanwhile, it is axiomatic that if they reject such roles, androcentric/sexist screen writers will be compelled to develop better female characters for their films. If the above logic seems pertinent, it tends to hastily generalise on Nollywood actresses’ attitude towards the objectification of womanhood. The logic also fails to recognise the grossly understudied efforts made by many Nigerian actresses against women stereotyping in the Nigerian film industry.This paper focuses on these understudied efforts with a view of filling a knowledge gap. Specifically, the paper hinges on secondary sources and critical observations to explore some of the ways in which Nollywood actresses have struggled – and continue to struggle – against women’s stereotyping in Nollywood films. In the first place, the paper examines women stereotyping and objectification in Nollywood films; and in the second it explores three ways in which Nigerian actresses resist their stereotyping in the Nigerian film industry. These include the rejection of demeaning roles, feminine feminist cinema and the tendency to request the same demeaning roles for men.

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Section: Women Stereotyping and Sexual Objectification In Nollywood F...mentioning

confidence: 99%

Cast Me not as a Succubus or a Jezebel: Nollywood Actresses and the Struggle against Women Stereotyping

Endong

2021

INK

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“…Women in all types of media tend to be sexualized, they make them talk less than men, seek fewer opinions from them and are deliberately excluded from occupying roles as leaders or professionals (Chambers et al, 2004). In Nigeria, the representation of women in media has been the centre of attention in recent times in media studies (Oyinade et al, 2013). Some of these studies, however, investigated how women are seen by those who set the media agenda because how women are treated can be traced to the issue of subordination of women by those who hold the control of mass media.…”

Section: Women Journalism and Challengesmentioning

confidence: 99%

“…Some of these studies, however, investigated how women are seen by those who set the media agenda because how women are treated can be traced to the issue of subordination of women by those who hold the control of mass media. Thus, in Nigeria and some parts of the world, the profession is mostly dominated by male (Franks, 2013;Oyinade et al, 2013). Women who remain in the industry have to fight for recognition, respect, equal opportunity and credibility (Oyinade et al, 2013).…”

Section: Women Journalism and Challengesmentioning

confidence: 99%

“…Thus, in Nigeria and some parts of the world, the profession is mostly dominated by male (Franks, 2013;Oyinade et al, 2013). Women who remain in the industry have to fight for recognition, respect, equal opportunity and credibility (Oyinade et al, 2013).…”

Section: Women Journalism and Challengesmentioning

confidence: 99%

“…The role of women in the traditional society in Nigeria has been foregrounded not until recently when women struggled to climb up the http://dx.doi.org/10.4314/ejotmas.v7i1-2.12 ladder of professionalism in practically every field. Right from childhood, a girl is taught how to take care of the house, her husband and become a good mother and is constantly reminded of her role and duties later in the face of failure (Oyinade, Daramola & Lamidi, 2013). This issue cuts across cultures in Africa where the role of a woman is defined and fixed, some husbands would prefer their wives to take up jobs that would afford them the opportunity to take care of the home and pay more attention to family issues whereas some would desire them to be full house wives.…”

Section: Introductionmentioning

confidence: 99%

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Journalism as a profession: the challenges of women in a discriminatory society

Ogundoyin¹

2020

Ekpoma J. Theatre and Media Arts

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Journalism is one of many professions held in high esteem. The profession, however, is not without its own challenges as women journalists find it difficult to enjoy their career in the face of issues posed by the industry. This study sought to investigate the challenges faced by women journalists in the Nigerian mediascape. It is anchored on the feminist muted group theory (FMGT). The survey research and interview methods were employed to sample 120 women journalists in some Nigerian media outfits. They were purposively selected to respond to the questionnaire and four senior women journalists based on their work experience were interviewed. Four electronic media stations (two television and two radio stations) were considered for the study. Data were analysed through simple percentages and the qualitative data analysed thematically. It was found that women journalists face myriads of challenges, including abuse, sexual harassment and marital issues such as divorce, spending inadequate time with spouse, children and participating less in family functions. In addition, some women are restricted to anchoring less challenging programmes compared to their male counterparts in the industry. Hence, it was recommended that media stations should look beyond sexual stereotyping and assist women journalists to overcome the various challenges by giving them more time to spend with their families and by giving them challenging duties that can boost their selfconfidence and help them attain enviable heights in the profession. Keywords: Women journalists, Nigerian mediascape, Sexual stereotyping, FMGT, Challenges

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Media , Gender , and Conflict : The Problem of Eradicating Stereotyping of Women in Nigeria

Cited by 2 publications

References 0 publications

Cast Me not as a Succubus or a Jezebel: Nollywood Actresses and the Struggle against Women Stereotyping

Cast Me not as a Succubus or a Jezebel: Nollywood Actresses and the Struggle against Women Stereotyping

Journalism as a profession: the challenges of women in a discriminatory society

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