Media entrepreneurship – a bibliometric analysis

Abstract

The main processes that have an impact on the entrepreneurial media are innovation, promotion of products and services, and the element of novelty. Through technological progress and the dynamism of labor market development, new entrepreneurial directions have emerged, which have seen a rise through the development of media content. Media and entrepreneurship determine new content techniques, resulting in new services and products. This paper aims to highlight the correlation of the media industry with that of entrepreneurship, these being in a close relationship, which results in innovation, creative content, and business development. To this extent, a bibliometric analysis was performed on a corpus of scientific papers, from the Web of Science platform, focusing on media entrepreneurship to determine the current state of knowledge in this area. Furthermore, the analysis reveals the most researched themes and the relevant terminology used. As a selection protocol of the scientific material for media a series of keywords were used, that is: “media”, “internet”, “radio”, “TV”, “newspapers”, “social media”, “journalism” and for entrepreneurship we followed the keywords: “business”, “entrepreneurship” and “entrepreneur”. The results of the analysis showed that the most frequently used terms in media entrepreneurship research studies are: Internet, development, social medium, and business model. In addition to that, media and entrepreneurship seem to be closely researched concerning innovation, economic development, and education.