“…The cognitive dimension pertains to the knowledge and understanding a person acquires by critically assessing media or content. It follows that enjoyment is not solely an emotional encounter, as it also involves evaluation on a cognitive level (Nabi & Krcmar, 2004;Riddle et al, 2022). According to the Uses and Gratifications theory (Ruggiero, 2000), when users positively judge the media, they will be satisfied with the media experience.…”