Media effects on the audience attitudes and behavior

Ferreira, Raquel Marques Carriço

doi:10.11606/issn.1982-8160.v8i1p255-269

Cited by 5 publications

(4 citation statements)

References 3 publications

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“…"It may not be successful much of the time in telling people about what to think, but it is stunningly successful in telling its readers what to think about… The world will look different to people, depending on the map that is drawn for them by the media" (p. 13). Ferreira (2014) posits that the influence of the media was understood as omnipotent, such that the audiences were believed not only to consume media and their contents under any circumstance but also suffer their consequences uniformly. This was termed the all-powerful effect of the media.…”

Section: Mass Media Effectsmentioning

confidence: 99%

Effects of Bad News Reports on Media Audience: What Implications for Journalism Practice in Cameroon?

Ngange,

Mesumbe,

Ndode

2024

AJC

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The dissemination of bad news in journalism practice seems to be a norm. Oddity is a key determinant of what journalists define as news. This conception has led to an intensification of bad news reports in society. This study measures the effects of bad news reports on media audiences. Agenda Setting, Framing and Gatekeeping theories are used. A total of 376 inhabitants in Buea municipality were surveyed. Findings suggest that the effects of bad news reports are significantly negative (0.000). It evokes anger (41.1%), makes the audience scared (73.4%), affects the audience's mood (46.7%), promotes extremism and violence (41.4%), reinforces distrust and hatred for public officials (57.5%), increases the audience blood pressure (20.1%), significantly (0.000) reduces media exposure and gives joy to some (9%). As a result of the negative effects, 211 (56.1%) respondents preferred good news reports to bad news reports. To mitigate the negative effects of bad news reports on media audiences, this study recommends that journalists should adopt the silver lining approach to news reporting. The approach warrants journalists to focus more on positive features in bad occurrences.

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Section: Mass Media Effectsmentioning

confidence: 99%

Effects of Bad News Reports on Media Audience: What Implications for Journalism Practice in Cameroon?

Ngange,

Mesumbe,

Ndode

2024

AJC

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“…Media -The media is increasingly influential towards human attitudes and how people behave (Ferreira, 2014), with a combination of positive and negative consequences. Social media is useful to charities and organisations in order to publish engaging material such as images, promoting campaigns and information relating to their organisation.…”

Section: Influencing Cat Owners' Decisions About Microchippingmentioning

confidence: 99%

Cat owners’ perceptions towards feline microchipping

Page¹,

Lewis²,

Read³

2021

Preprint

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Compulsory feline microchipping has become a legal requirement in 2021 for domestic cats (Felis catus) in the UK, following the introduction of compulsory microchipping for dogs (Canis lupus familiaris) in 2016. The concept of compulsory feline microchipping attracts a combination of perceptions from the public, both positive and negative. An online survey was designed to obtain cat owners’ perception toward feline microchipping, evaluating attitudes and knowledge, and offering an opportunity for participants to provide insights into their reasoning for, or against, microchipping. Findings suggested that demographics are key predictors for influencing cat owners’ perception toward feline microchipping. In particular, men are less likely to formulate opinions regarding feline welfare and microchipping, and concern for feline welfare and empathy toward cats increases with age across both men and women. When asked to provide more details about their decision to microchip, or not microchip, the survey responses revealed 66% agent-centred reasoning compared to 24% welfare, suggesting that regardless of a person’s decision, reasoning was respectively agent-centred. This suggests that potential human benefits may influence cat owners’ perception toward feline microchipping. 75% of participants support compulsory microchipping. Of those who would not support the legislation, feline welfare concerns, and a negative outlook surrounding the current database and scanning processes that support microchipping, was revealed. A focus on addressing negative perceptions toward feline microchipping could highlight approaches to change cat owners’ perceptions toward the technique positively. The results herein are useful for feline welfare organisations to promote understanding about feline microchipping.

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“…Likewise, the Unlimited Effect Theory postulates that media holds absolute power over the masses and influences people in a way that closely resembles "Causal relationship" (Santos, 1992). Ferreira (2014:2) puts it like this: …the audience, taken over by the media, was seen as atoms of individuals clustered in a uniform mass and, when exposed to cultural goods, reacted the same way, as in a causal relation between exposition and action.…”

Section: Siddiqi -A Thematic Analysis Of Sexist Bollywood Songsmentioning

confidence: 99%

“…Various media effect approaches attest this view and theorize that the relationship between media content and audience's attitude is similar to a causal relationship (Ferreira, 2014). Extrapolating from this proposition, the rise in sexual violence, such as rape and acid attacks, in India can be attributed to sexist media content, including sexist songs.…”

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confidence: 99%

A thematic analysis of sexist Bollywood songs

Siddiqi

2020

GENEROS

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Music is a core constituent of human civilization which reflects the socio-cultural configuration of a society at a given point of time. With proven effects of music on mental and physical health, researchers have now started studying it as a therapeutic technique. While listening to songs can cure stress and many other psychological infirmities, inappropriate lyrical content can impact listeners’ attitudes and behaviors negatively. Studies have so far focused on the content structure and implicit elements of lyrics while the probable individual and societal consequences of the same remain less explored and understood. Guided by this objective, the present study is an attempt to explore how sexist lyrics can be instrumental in propagating regressive patriarchal values and sexism. The investigation involves Thematic Analysis of nine Bollywood songs, with explicitly sexist lyrics, chosen through purposive sampling technique. Results reveal that sexist lyrics may be contributory in increasing audience’s tolerance for sexism by creating a power imbalance between the two sexes, normalizing objectification, misogyny and stalking and fostering gender stereotypes. Implications of the study are duly discussed.

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Media effects on the audience attitudes and behavior

Cited by 5 publications

References 3 publications

Effects of Bad News Reports on Media Audience: What Implications for Journalism Practice in Cameroon?

Effects of Bad News Reports on Media Audience: What Implications for Journalism Practice in Cameroon?

Cat owners’ perceptions towards feline microchipping

A thematic analysis of sexist Bollywood songs

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