Media Dependency During a Food Safety Incident Related to the U.S. Beef Industry

Charanza, Ashley; Naile, Traci L.

doi:10.4148/1051-0834.1145

Cited by 10 publications

(16 citation statements)

References 18 publications

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“…In this case, message tailoring focused on reaching consumers in areas where contaminated ground beef was known to have been sold. Regarding distribution, Charanza and Naile (2012) discovered that in food safety incidents related to the U.S. Beef Industry, "individuals construct their media dependencies based on the situation and on which mediums will help them achieve their goals" (p. 47).…”

Section: Instructional Crisis Communicationmentioning

confidence: 99%

Improving Biosecurity through Instructional Crisis Communication: Lessons Learned from the PEDv Outbreak

Sellnow¹,

Parker²,

Sellnow³

et al. 2017

Journal of Applied Communications

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Section: Instructional Crisis Communicationmentioning

confidence: 99%

Improving Biosecurity through Instructional Crisis Communication: Lessons Learned from the PEDv Outbreak

Sellnow¹,

Parker²,

Sellnow³

et al. 2017

Journal of Applied Communications

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“…The top three methods for both offices and individual agents were Email, phone and Facebook. Email was used to the greatest extent by both Extension faculty and offices, which may be due to the accessibility of email as an initial response mechanism in an emergency situation (Charanza & Naile, 2012). Further, email acts as a one-to-many response tool that allows Extension offices and individual agents to share information without having faculty members on site.…”

Section: Conclusion Implications and Recommendationsmentioning

confidence: 99%

Utilizing Extension as a Resource in Disaster Response: Florida Extension’s Communication Efforts During the 2017 Hurricane Season

Mike¹,

Rampold²,

Telg³

et al. 2020

Journal of Applied Communications

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Crisis communication plays a significant role for the different audiences for which it is designed. Hurricanes and other disasters have resulted in major economic damage and disruption of social norms for extended periods of time in communities across the globe. In such circumstances, the Cooperative Extension Service is often called to take an active role in preparation, response, and recovery. As part of the local emergency management team, local Extension offices are positioned to provide a research base, relevant information, and faculty. As such, citizens often look to Extension faculty members for emergency resources and expertise. However, standard communication methods can be significantly affected in disaster situations. Further, difficulty to fully anticipate such effects can limit Extension's ability to communicate with targeted audiences and deliver important information. This descriptive study was conducted to examine Florida Extension offices' and Extension faculty members' communication efforts and effectiveness during the 2017 hurricane season. The primary methods used by respondents to communicate with subject matter clientele were email, face to face, and phone; the primary method used to communicate with the public was the internet/web. Respondents felt clientele and the public were only moderately aware of Extension's efforts during the hurricane season. Future research is needed to investigate Extension faculty members' choice of communication channels, as well as the ability of these channels to convey information to clientele and the public. Future research should also examine the communication channels and information sources used and preferred by clientele and the public during disasters. Such results should be compared to the findings of this study to inform future practice for communication in disasters.

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“…Media dependency has previously been used to understand social media's role during agricultural crises. In Charanza and Naile's (2012) study, participants recalled how much time they spent on different media channels looking for information during a beef industry food safety incident. They found that consumers did not indicate high levels of media dependency during a food safety outbreak, but concluded this could be due to the last major food safety event occurring more than seven years prior (Charanza & Naile, 2012).…”

Section: Media Dependency Theorymentioning

confidence: 99%

“…In Charanza and Naile's (2012) study, participants recalled how much time they spent on different media channels looking for information during a beef industry food safety incident. They found that consumers did not indicate high levels of media dependency during a food safety outbreak, but concluded this could be due to the last major food safety event occurring more than seven years prior (Charanza & Naile, 2012). Crisis response on social media is now expected, but more research into social media's effects during and after a crisis is needed (Irlbeck et al, 2013).…”

Section: Media Dependency Theorymentioning

confidence: 99%

Blue Bell's Facebook Posts and Responses During the 2015 Listeria Crisis: A Case Study

Opat¹,

Magness²,

Irlbeck³

2018

Journal of Applied Communications

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Blue Bell Creameries faced an unprecedented situation when it pulled all of its products during a Listeria outbreak in 2015. Despite a very public crisis that resulted in three deaths, Blue Bell survived the disaster and maintained a large and loyal customer base. A content analysis of the Blue Bell Ice Cream Facebook page was conducted to evaluate Blue Bell's public communications, and its followers' public reactions to the Facebook communication during the crisis. Results indicated that Blue Bell primarily posted messages that included recall and restocking information, thankfulness to stakeholders, and details about improvements to food safety during the crisis. These messages created a sense of transparency, which can increase customers' trust and brand loyalty. Their consumers largely responded with comments containing overwhelming loyalty themes as well as questions and messages of thanks. Recommendations for agri-food companies include operating transparently before, during, and after a crisis. Organizations should follow Blue Bell's example and avoid publishing messages that include attacks, denial, scapegoating, or excuses during a crisis.

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Media Dependency During a Food Safety Incident Related to the U.S. Beef Industry

Cited by 10 publications

References 18 publications

Improving Biosecurity through Instructional Crisis Communication: Lessons Learned from the PEDv Outbreak

Improving Biosecurity through Instructional Crisis Communication: Lessons Learned from the PEDv Outbreak

Utilizing Extension as a Resource in Disaster Response: Florida Extension’s Communication Efforts During the 2017 Hurricane Season

Blue Bell's Facebook Posts and Responses During the 2015 Listeria Crisis: A Case Study

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