“…As such, in a world where getting vaccinated (against COVID-19) has to some extent also become a political decision and an ideological statement, taking into account the broader context of vaccination is crucial (Bolsen & Palm, 2022;Singh & Banga, 2022). Even more so in Tanzania, where due to the specific context, the COVID-debate is highly intertwined with politics, where conspiracy theories were actively promoted through several media, and where vaccination is linked to debates about (neo)coloniality and global power issues (Makoni, 2021;Mwangale Kiptinness and Okoye, 2021). Therefore, while also building heavily on 'classic' explanatory factors as put forward by the HBM, TPB, and 5C models, we align ourselves with the SAGE WG call for increased contextualisation in three different ways.…”