Media coverage of swachh bharat abhiyan in mainstream dailies of India

Pradhan, Pitabas; Irshad, Nazia

doi:10.5958/0973-967x.2018.00010.8

Cited by 2 publications

(2 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The campaign's impact on public perception of cleanliness was examined by Pradhan [22] by examining the media's role in disseminating its message and its impact on misperceptions of cleanliness. The newspaper is predicted to be one of the most important resources for educating and mobilizing people to practice cleanliness.…”

Section: Review Related To Mass Mediamentioning

confidence: 99%

Social Media as a Potent Factor in Promoting Awareness about Swachh Bharat Abhiyaan: A Critical Analysis

Gupta,

Bakshi

2023

AJESS

View full text Add to dashboard Cite

Social media, as a new form of digital communication, has changed the way people think about education, health, banking, the environment, and other topics. The social media act as a catalyst in enlightening the masses on issues related to the environment like climate change, global warming, the green peace movement, depletion of the ozone layer, greenhouse gases effect, acid rain, and so on. It has been playing a very important role in spreading the Swachh Bharat Mission to the nook and corner of the country and changing the behavior of the public towards cleanliness. This study explores the significant role of social media in promoting awareness and driving engagement for social initiatives, focusing on the Swachh Bharat Abhiyaan in India. The Swachh Bharat Abhiyaan (Clean India Mission) is a government-led initiative aimed at achieving a clean and open-defecation-free India. Social media platforms have emerged as powerful tools for communication and information dissemination, making them valuable for promoting social causes. In the present study, the investigator conducts a meta-analysis of a research paper related to Swachh Bharat Abhiyan, mass media, and social media and seeks to explore mass media and social media contribution to Swachh Bharat Abhiyan. Findings of the study revealed that social media is a beneficial instrument for the Clean India Campaign and Television is viewed as an efficient medium of communication among the masses. In addition to it, the media has the power to propagate and build public understanding about cleanliness and its benefits, and to provide the proper conditions for behaviour changes.

show abstract

Section: Review Related To Mass Mediamentioning

confidence: 99%

Social Media as a Potent Factor in Promoting Awareness about Swachh Bharat Abhiyaan: A Critical Analysis

Gupta,

Bakshi

2023

AJESS

View full text Add to dashboard Cite

show abstract

“…The situation of water emergency is that approximately 2 lakh people die every year in India due to consumption of inadequate and polluted water [17]. The threats looming overhead due to water scarcity are not only confined to the human race.…”

Section: Risks Envisaged: Apprehension Of Appalling Futurementioning

confidence: 99%

Ensuring Water Availability in Future through Revival of Indian Traditional Water Culture

Singh¹,

Pandey²,

Goswami³

2022

Environmental Management - Pollution, Habitat, Ecology, and Sustainability

View full text Add to dashboard Cite

After the recurrent spells of weak monsoons, a big part of the country’s population, are affected by a severe drought obliging India to walk towards a water-stressed future. The drought has dried up wells and other water reservoirs already stressed by overuse resulting into crop failure to a reasonable extent of more than 60 per cent. The current water management systems particularly in rural areas are poorly equipped to deal with the issue in significant part because they do not promote distributed water collection, water conservation, and water reuse. Providentially, a combination of often forgotten traditional water practices and more recent innovations in water use and management can help resolve this growing water crisis. These include rainwater capture, water recycling and reuse, and innovative technologies to purify water. India’s history is witness to how well-planned cities of our ancient civilization were equipped with outstanding systems of water harvesting and drainage. These ancient structures synergized with well validated water practices were the strong support systems during the times when the modern infrastructural marvels did not exist, but they were more than efficient in managing the water resources even at the time. Today the traditional water practices and ancient but ignored water sources of the country are yearning to discharge the ancient traditions to revive the glorious history of their past for the dire need of the hour. If water strategists aim to spread the message of water conservation to the common people and want to ensure that every drop of water is conserved, then the proven and scientifically validated Indian traditional water culture will have to be revived. Coincidently, customary water bodies have always been subject of reverence for Indians, reviving these traditional water bodies by involving locals could be a strategy that every region needs to adopt. Stepping up these revival options will indispensably require change in legal and regulatory framework but will perceptibly offer policy makers a better chance to meet present demands and future needs in an increasingly water-constrained India.

show abstract

Media coverage of swachh bharat abhiyan in mainstream dailies of India

Cited by 2 publications

References 0 publications

Social Media as a Potent Factor in Promoting Awareness about Swachh Bharat Abhiyaan: A Critical Analysis

Social Media as a Potent Factor in Promoting Awareness about Swachh Bharat Abhiyaan: A Critical Analysis

Ensuring Water Availability in Future through Revival of Indian Traditional Water Culture

Contact Info

Product

Resources

About