“…Thus, numerous studies have explored gender-differentiated media coverage, concentrating particularly on the under-representation and gendered stereotypes of female politicians (Van der Pas and Aaldering, 2020). Over the past decade, several scholars have pointed to signs of change in media representation of women in politics across numerous nations and regions (Alkan, 2016; Goodyear-Grant, 2013; Lachover, 2017), including in sports journalism (Ponterotto, 2014; Muñoz-Muñoz and Salido-Fernández, 2022), and from the perspective of intersectionality (Carter et al, 2013; Galy-Badenas and Gray, 2020). This literature has not, however, established whether these changes and trends have taken place also in China, where the influence of state media on political, discursive, and social norms, as well as gender culture, is especially strong, with the result that Chinese women have not been able to establish less hegemonic cultural norms that would promote what they perceive to be the positive gendered images as Western women have (Lachover, 2017).…”