The article examines the practical aspect of the introduction of chatbots into the company's activities, taking into account its practical activities. Under the conditions of market relations, the responsibility and independence of enterprises in the development and adoption of management decisions to ensure the effectiveness of their activities increases. That is why the search for alternative solutions in the HR practice of a construction company is becoming relevant in today's crisis economy, namely the introduction of chatbots. The article analyzes and presents the main trends of its direction, as well as positive and negative sides. In modern business conditions, the construction sector plays a significant role in the domestic economy. Construction ensures the reproduction of fixed assets in all sectors of the economy, has numerous inter-sectoral connections and a high multiplier effect. More than 50% of the total investment in fixed capital is for the construction of buildings (residential and non-residential) and structures. Therefore, taking into account the analysis of the trends in the development of enterprises, it is determined that the construction industry plays an important role both in the regional economy and in the economy of the country. The sphere of construction is the main link in accelerating the development of other spheres of the national economy, as well as ensuring the appropriate level of people's quality of life. The use of Bots as automatic agents operating in the Internet space are not simple mechanical devices.Their presence indicates the formation of a new reality, in which artificial actors, partially endowed with human-like properties, are integrated into social relations. Therefore, the analysis of bots and their actions in various spheres of life is extremely relevant. In modern business conditions, bots are actively introduced into the field of human resource management, accordingly, the topic of automation and robotization of human resource management processes is at the peak of popularity.
Keywords: construction enterprise, chatbot, personnel, profit, HR activity, development, industry, automation tool.
