Media content sharing as a value-based decision

Scholz, Christin; Jovanova, Mia; Baek, Elisa C.

doi:10.1016/j.copsyc.2019.08.004

Cited by 17 publications

(17 citation statements)

References 57 publications

(67 reference statements)

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“…Emotion drives this phase, where individuals feel engaged and empowered by the necessity and imminence of behaviour change. To do so, all the emotional dimensions of the tribe must be targeted by the communication strategy: the values (14); raw sensations such as fear, pleasure or astonishment (15); and narrative communication targeting life span (storytelling) (16). Attention must be paid to trends, preferences and evolutions of social media and networks’ use; communication channel choices have to be made according to the tribe’s age (15,17).…”

Section: Health Communication Theoriesmentioning

confidence: 99%

Which communication strategies can improve interventions aimed at tackling social inequalities in organized cancer screening in France?

Bourmaud

Chauvin

2021

Glob Health Promot

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Interventions to increase participation in cancer screening programs have been developed and evaluated by our research team. The results observed provide an opportunity to consider which methods of communication should be encouraged to improve those interventions. The objective of this commentary is to recommend communication strategies which should be adopted to efficiently reach and support disadvantaged individuals to engage in cancer screening, as a healthy behaviour.

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Section: Health Communication Theoriesmentioning

confidence: 99%

Which communication strategies can improve interventions aimed at tackling social inequalities in organized cancer screening in France?

Bourmaud

Chauvin

2021

Glob Health Promot

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“…Decisions to share information can be thought of as a particular case of value-based decision making (Falk & Scholz, 2018;Scholz, Jovanova, et al, 2020), which involves selecting choice options based on their relative value. Within this framework, the perceived costs and benefits of each choice option are implicitly and explicitly weighed and integrated into a common currency-subjective value-that enables comparison between choice options (Levy & Glimcher, 2012).…”

Section: Sharing As a Value-based Decisionmentioning

confidence: 99%

Message self and social relevance increases intentions to share content: Correlational and causal evidence from six studies

Cosme¹,

Scholz²,

Chan³

et al. 2021

Preprint

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Information transmission within social networks is crucial for widespread attitudinal and behavioral change. We propose that the value of sharing information increases when people perceive messages as more relevant to themselves and to people they know, resulting in stronger intentions to share. Six online studies (N participants = 3,727; messages = 362; message ratings = 30,954) showed robust evidence that perceived message self and social relevance are positively related to sharing intentions. Correlationally, self and social relevance were uniquely related to sharing intentions, both within- and between-person. Specification curve analysis revealed that the direction of these relationships were consistent across message content, medium, and sharing audience. A preregistered experiment showed that manipulating the self and social relevance of messages causally increased sharing intentions compared to a control condition. These findings highlight self and social relevance as psychological mechanisms that motivate information sharing that can be targeted to promote sharing across contexts.

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“…The value-related brain areas include subregions of the ventromedial prefrontal cortex (VMPFC) and ventral striatum (VS), which compute valuation (e.g., Bartra, McGuire, & Kable, 2013;Clithero & Rangel, 2014;Suzuki, Cross, & O'Doherty, 2017). It has been suggested that media content (e.g., video ads) shares functions as a value-based decision (Scholz, Jovanova, Baek, & Falk, 2019). Activities in the value-related regions (vmPFC and VS) are associated with population levels of sharing health-related news (Scholz et al, 2017).…”

Section: Elucidating Theoretical Models Of Viral Video Adsmentioning

confidence: 99%

A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media

Motoki

Suzuki

Kawashima

et al. 2020

Journal of Interactive Marketing

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Media content sharing as a value-based decision

Cited by 17 publications

References 57 publications

Which communication strategies can improve interventions aimed at tackling social inequalities in organized cancer screening in France?

Which communication strategies can improve interventions aimed at tackling social inequalities in organized cancer screening in France?

Message self and social relevance increases intentions to share content: Correlational and causal evidence from six studies

A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media

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