Media Catching and the Journalist–Public Relations Practitioner Relationship: How Social Media are Changing the Practice of Media Relations

Waters, Richard D.; Tindall, Natalie T. J.; Morton, Timothy S.

doi:10.1080/10627261003799202

Cited by 136 publications

(78 citation statements)

References 39 publications

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“…Avery, Lariscy & Sweetser, 2010;Waters, Tindall & Morton, 2010). Based on this trend, and these discernible models, it is apparent that the major challenge facing crisis communication practitioners in an increasingly sophisticated and interconnected online environment is to understand the underlying management logic related to the entire range or mix of ICT-based instruments at their disposal when communicating in a crisis.…”

Section: Concluding Discussionmentioning

confidence: 99%

On-line Strategic Crisis Communication: In Search of a Descriptive Model Approach

Eriksson

2012

International Journal of Strategic Communication

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PostprintThis is the accepted version of a paper published in International Journal of Strategic Communication. This paper has been peer-reviewed but does not include the final publisher proof-corrections or journal pagination.Citation for the original published paper (version of record): Therefore, this study highlights today's and tomorrow's interweaving of different logics and practices of strategic on-line crisis communication.

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Section: Concluding Discussionmentioning

confidence: 99%

On-line Strategic Crisis Communication: In Search of a Descriptive Model Approach

Eriksson

2012

International Journal of Strategic Communication

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“…New studies in the area of PR and journalist professional relations have taken a more positive view towards the formation of their cooperative relationships (e.g., Waters, Tindall & Morton 2010). The present study shows that the two professional groups' perceptions of each other are rather different, even negative, and that the relationship still appears to be conflicting in Finland.…”

Section: Discussionmentioning

confidence: 99%

The Other Stance: Conflicting Professional Self-Images and Perceptions of the Other Profession Among Finnish PR Professionals and Journalists

Niskala

Hurme

2014

Nordicom Review

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Public relations (PR) professionals and journalists act as builders of societies' communication atmospheres, and their inter-relationships are of importance. The aim of the present study is to describe and compare PR professionals' and journalists' professional self-images and perceptions of the other group's profession in Finland. The study is part of the ProfCom project and makes use of the project's Finnish quantitative questionnaire data. The results indicate clear perception differences. PR professionals identify themselves with bond-and trust-building objectives, whereas journalists perceive marketing and financial goals as the main objectives of PR professionals. Journalists identify themselves with information sharing, criticism and service roles, whereas PR professionals perceive opinion sharing, advising and informing about scandals as the main objectives of journalists. In addition, the study indicates a need for further research on the underlying reasons for conflicting perceptions and the effects of the developing Internet communication arena on relationships between professionals.

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“…This has not escaped the notice of professional public relations practitioners who are beginning to take advantage of social media outlets as a broadening platform for communicating with publics (Eyrich, Padman & Sweetser, 2008;Solis & Breakenridge, 2009;Waters, Burnett, Lamm & Lucas, 2009;B. Smith, 2010;Tindall, Waters & Morton, 2010). In recent studies, social media has proved to be an increasingly effective public relations tool, especially among non-profit organizations (Curtis et al, 2010).…”

Section: Comprised Of Individuals Born Between 1982 and 2000 This Nementioning

confidence: 99%

“…Rogers' model for the innovation-decision process (see Figure 1) incorporates the five perceived characteristics of the innovation with other factors, such as prior conditions and (Gulati & Williams, 2010), social media usage by public relations practitioners (Avery, Lariscy, Amador, Ickowitz, Primm & Taylor, 2010;Curtis, Edwards, Fraser, Gudelsky, Holmquist, Thornton & Sweetser, 2010;Eyrich, Padman & Sweetser, 2008;Tindall, Waters & Morton, 2010), and social media usage and other internet communication techniques related to student learning (Liao, 2005). It has also proved a valuable resource for people who are seeking to measure the diffusion of innovations within various systems, such as public service (Avery, Lariscy, Amador, Ickowitz, Primm & Taylor, 2010) and the educational system (Zimmerman & Yohon, 2008).…”

Section: Diffusion Of Innovationmentioning

confidence: 99%

Diffusion of Social Media Among County 4-H Programs in Tennessee

Bowen¹,

Stephens²,

Childers³

et al. 2013

JAE

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Over the past decade, Cooperative Extension and 4-H professionals have been faced with the decision of whether to adopt new communication technologies such as social media. Research on social media and Cooperative Extension has identified risks and barriers to adoption; however, many Cooperative Extension professionals believe that social media usage could be very beneficial for Cooperative Extension and/or 4-H usage. In order to increase the body of knowledge on this subject, a quantitative study was conducted to determine the diffusion of social media among country 4-H programs in Tennessee. The study was conducted via an online questionnaire distributed to all 4-H program leaders in Tennessee, and a 49% (n = 196) response rate was obtained. Eight-four percent of county 4-H program leaders utilized social media for their county program. A majority of program leaders had a positive view of social media usage and felt that it was an efficient and effective way to communicate information. Overall, the study determined that social media is gaining widespread usage throughout rural and urban county 4-H programs in Tennessee, and that increased efforts toward training and research in this area is warranted.

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Media Catching and the Journalist–Public Relations Practitioner Relationship: How Social Media are Changing the Practice of Media Relations

Cited by 136 publications

References 39 publications

On-line Strategic Crisis Communication: In Search of a Descriptive Model Approach

On-line Strategic Crisis Communication: In Search of a Descriptive Model Approach

The Other Stance: Conflicting Professional Self-Images and Perceptions of the Other Profession Among Finnish PR Professionals and Journalists

Diffusion of Social Media Among County 4-H Programs in Tennessee

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