“…However, our perception is that the subject is still given little space on the agenda of Portugal's two largest newspapers. For future studies, we believe that a critical discourse analysis could clarify the underlying meaning, which cannot be perceived simply by counting (Ganapathy, 2022), or by identifying macro-themes, but will allow us to go deeper, or at least offer clues, to understanding the different greenwashing practices based on their motivation, in the identification of the four typologies that classify organisations ("browns", "vocal browns", "vocal greens" and "silent greens"), or from the perspective of the resources used, which can be limited to distancing themselves from the truth, or the deliberate use of techniques to deceive or confuse (de Jong et al, 2018).…”