Media Advocacy: A Powerful Tool for Policy Change

Staples, Ann Houston

doi:10.18043/ncm.70.2.175

Cited by 3 publications

(2 citation statements)

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“…Popular media (news, entertainment, and social media) are primary tools for disseminating relevant health information concerning the health needs and issues affecting groups of elderly health care consumers. The right media coverage using the best media channels can be instrumental in helping advocates reach and influence key audiences (Gallant et al, 2011; Houston Staples, 2009; Stellefson, Paige, Chaney, & Chaney, 2020; Wittet et al, 2017). For example, advocates can use popular media to reach people who are concerned about the issues relevant to effective care for elderly patients to encourage these audience members to serve as potential advocacy group members and volunteers.…”

Section: The Communication Demands For Effective Health Advocacymentioning

confidence: 99%

“…Advocates can also encourage media advocacy coverage by preparing relevant story summaries, press releases, and media kits for media representatives that make it easy for these representatives to cover the advocacy group stories (Houston Staples, 2009). They can provide succinct and persuasive summaries of advocacy organizations' positions of key public issues.…”

Section: The Communication Demands For Effective Health Advocacymentioning

confidence: 99%

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Health Advocacy and Health Communication for Elderly Health Care Consumers: Rationale, Demand, and Policy Implications

Kreps¹

2021

Journal of Elder Policy

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Health advocacy is an important set of communication activities to promote the best health outcomes for individuals confronting health threats, especially for elderly health care consumers, who utilize high levels of health care services for both chronic and acute health problems. However, many elderly health care consumers do not receive adequate advocacy support and have difficulty shaping health care policies and practices due to problems with ageism and power imbalances within health care systems, which accord far more authority to health care providers and administrators than to consumers in the delivery of care. This limits elders' participation and influence in health care, despite research showing that active consumer involvement usually improves health outcomes. Strategic health advocacy can rebalance power within health care, developing and refining health policies and practices. The best advocacy actively represents the voices, concerns, and needs of consumers within health care systems to help make programs responsive to consumer needs. Health advocates must effectively communicate patients' perspectives and needs to key audiences using strategic message strategies and channels to influence health policies and practices. Yet effective advocacy does not happen naturally and needs to be nurtured by relevant programs and policies to represent consumer needs for enhancing health outcomes for elderly health care consumers.

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Section: The Communication Demands For Effective Health Advocacymentioning

confidence: 99%

Section: The Communication Demands For Effective Health Advocacymentioning

confidence: 99%

Health Advocacy and Health Communication for Elderly Health Care Consumers: Rationale, Demand, and Policy Implications

Kreps¹

2021

Journal of Elder Policy

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News Media Outreach and Newspaper Coverage of Tobacco Control

Pederson¹,

Nelson

Babb

et al. 2012

Health Promotion Practice

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Introduction. Little is known about the impact of media outreach on news media coverage of tobacco control. Methods. Media outreach data were obtained from the Centers for Disease Control and Prevention’s Office on Smoking and Health (CDC/OSH) from 2003 to 2006; one to six types of outreach activities for 50 scientific publications were performed during 35 discrete time periods. The authors analyzed quantitatively and qualitatively 205 newspaper articles generated based on the CDC/OSH scientific publications. Results. Media coverage of specific CDC/OSH-related tobacco themes was highest for disparities (100%) and tobacco statistics (98%). More outreach activities increased the likelihood of moderate pickup of the number of themes in newspaper articles (odds ratio = 2.0, 95% confidence interval = 1.5-2.8), but there appeared to be a ceiling effect. Certain types of outreach were more strongly associated with front page and headline coverage. Conclusions. The extent and type of outreach were associated with increased newspaper coverage but the relationship is not necessarily straightforward. Additional research is needed to better understand relationships between scientific findings, outreach, and news media coverage of tobacco.

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Dünya Sağlik Örgütü Avrupa Obezi̇te İle Mücadele Bakanlar Konferansinin Öncesi̇ Ve Sonrasinda Obezi̇teni̇n Gazetelerde Sunumu

Adiyaman¹

2016

S.Ü. İletşim Fakültesi Akademik Dergisi

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and 2014 are analyzed via content analysis method. The study focuses on the presentation of causes, solutions and consequences of obesity. Findings show that newspapers present obesity as an individualistic issue in relation to cause and solution of obesity. Consequences of obesity presented in the newspapers are mostly biological. Qualitatively, presentation of obesity are not changed except from certain years. In other words, presentation of obesity is mostly an individualized health issue before and after "WHO European Ministerial Conference on Counteracting Obesity" in the newspapers. Systemic factors are kept in the background in the news.

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Media Advocacy: A Powerful Tool for Policy Change

Cited by 3 publications

References 0 publications

Health Advocacy and Health Communication for Elderly Health Care Consumers: Rationale, Demand, and Policy Implications

Health Advocacy and Health Communication for Elderly Health Care Consumers: Rationale, Demand, and Policy Implications

News Media Outreach and Newspaper Coverage of Tobacco Control

Dünya Sağlik Örgütü Avrupa Obezi̇te İle Mücadele Bakanlar Konferansinin Öncesi̇ Ve Sonrasinda Obezi̇teni̇n Gazetelerde Sunumu

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