medAR: An augmented reality application to improve participation in health‐care decisions by family‐based intervention

Li, Yan; Li, Jinzhi; Ye, Guoliu; Zhou, Zhengmei

doi:10.1111/hex.12981

Cited by 1 publication

(1 citation statement)

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“…The core idea of AR is to augment digital information onto the real world so that it is displayed right at the object or place it relates to ( Azuma, 1997 ). With the facility it provides to composite computer-generated information with physical objects at the same time, AR has found many applications in fields as diverse as entertainment, education ( Carlson and Gagnon, 2016 ; Kysela and Štorková, 2015 ), retail ( Javornik, 2016 ), medicine ( Botella et al, 2005 ; Li et al, 2020 ), traveling ( Loureiro et al, 2020 ), military support ( Livingston et al, 2011 ), and so on.…”

Section: Literature Reviewmentioning

confidence: 99%

Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field

Shih

2020

Heliyon

129

132

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Many of today's online services are designed specifically to encourage impulse buying. Moreover, many studies have shown that with the assistance of Mobile Augmented Reality, retailers have the potential to significantly improve their sales. However, the effects of Mobile AR on consumer impulse buying behavior have yet to be examined, particularly in the tourism field. Consequently, the present study integrates the Technology Acceptance Model (TAM), Stimulus-Organism-Response (SOR) framework, and flow theory to examine the effects of Mobile AR apps on tourist impulse buyingbehavior. The research model is implemented using an online questionnaire, with the results analyzed by Partial-Least-Squares Structural Equation Modeling (PLS-SEM) approach. The results obtained from 479 valid samples show that the characteristics of Mobile AR apps play an important role in governing tourist behavior in making unplanned purchases. In particular, as the utility, ease-of-use, and interactivity of the apps increase, the perceived enjoyment and satisfaction of the user also increase and give rise to a stronger impulse buying behavior. The results also reveal a mediating effect of the flow experience on the relationship between the perceived ease of use of the Mobile AR app and the user satisfaction in using the app. Overall, the findings presented in this study provide a useful source of reference for Mobile AR app developers, retailers, and tourism marketers in better understanding users' preferences for Mobile AR apps and strengthening their impulse buying behavior in the tourism context as a result.

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