Lysophosphatidic acid (LPA), a major G protein coupled receptor (GPCR)-activating ligand present in serum, elicits growth factor like responses by stimulating specific GPCRs coupled to heterotrimeric G proteins such as G i , G q , and G 12/13 . Previous studies have shown that the overexpression of wild-type Ga 12 (Ga 12 WT) results in the oncogenic transformation of NIH3T3 cells (Ga 12 WT-NIH3T3) in a serum-dependent manner. Based on the potent growth-stimulating activity of LPA and the presence of LPA and LPA-like molecules in the serum, we hypothesized that the serum-dependent neoplastic transformation of Ga 12 WT-NIH3T3 cells was mediated by the stimulation of LPA-receptors (LPARs) by LPA in the serum. In the present study, using guanine nucleotide exchange assay and GST-TPR binding assay, we show that the treatment of Ga 12 WT-NIH3T3 with 2 lM LPA leads to the activation of Ga 12 . Stimulation of these cells with LPA promotes JNK-activation, a critical component of Ga 12 -response and cell proliferation. We also show that LPA can substitute for serum in stimulating JNK-activity, DNA synthesis, and proliferation of Ga 12 WT-NIH3T3 cells. LPA-mediated proliferative response in NIH3T3 cells involves Ga 12 , but not the closely related Ga 13 . Pretreatment of Ga 12 WT-NIH3T3 cells with suramin (100 lM), a receptor-uncoupling agent, inhibited LPAstimulated proliferation of these cells by 55% demonstrating the signal coupling between cell surface LPAR and Ga 12 in the neoplastic proliferation of NIH3T3 cells. As LPA and LPAR mediated mitogenic pathways have been shown to play a major role in tumor genesis and progression, a mechanistic understanding of the signal coupling between LPAR, Ga 12 , and the downstream effectors is likely to unravel additional targets for novel cancer chemotherapies.