“…Compared to men, women declare higher importance of olfactory rather than visual cues in partner choice, sexual arousal, as well as in non-sexual context (Havlicek et al, 2008). This may be due to the fact that body odor may serve as an honest marker of good health, and consequently as a proxy for "good genes" of men (Butovskaya, Veselovskaya, Rostovtseva, Selverova, & Ermakova, 2012). Also, females recognize the odor of familiar individuals more readily than do males (Schleidt et al, 1981).…”