Mechanisms of data mining in analyzing the effects and trends of news dissemination
Lihong Zhang
Abstract:Data mining techniques can help news organizations and media practitioners extract valuable information from a large amount of unorganized information, such as by analyzing the effect of news dissemination. In data mining, multiple linear regression is a widely used technical model. In this paper, we utilize the classic “cognition-attitude-behavior” analysis framework to construct a regression analysis model of the news communication effect. We solve the positional parameters according to the principle of leas… Show more
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