Concepts organize the relationship among individual stimuli or events by highlighting shared features. Often, new goals require updating conceptual knowledge to reflect relationships based on different goal-relevant features. Here, our aim is to determine how hippocampal (HPC) object representations are organized and updated to reflect changing conceptual knowledge. Participants learned two classification tasks in which successful learning required attention to different stimulus features, thus providing a means to index how representations of individual stimuli are reorganized according to changing task goals. We used a computational learning model to capture how people attended to goal-relevant features and organized object representations based on those features during learning. Using representational similarity analyses of functional magnetic resonance imaging data, we demonstrate that neural representations in left anterior HPC correspond with model predictions of concept organization. Moreover, we show that during early learning, when concept updating is most consequential, HPC is functionally coupled with prefrontal regions. Based on these findings, we propose that when task goals change, object representations in HPC can be organized in new ways, resulting in updated concepts that highlight the features most critical to the new goal.category learning | attention | computational modeling | hippocampus | fMRI C oncepts are organizing principles that define how items or events are similar to one another. Goals are critical to shaping concepts, by emphasizing some shared features over others. When goals change, previously experienced events may be organized in new ways, resulting in an updated concept that highlights the features most critical to the new goal. For instance, consider purchasing a home. One must learn which features make for the most desirable home. A young couple seeking a cosmopolitan lifestyle may organize potential houses based on trendy features like exposed brick walls, a wet bar, and room for vintage record collections. However, with the news of a baby on the way, the couple's goals are likely to shift. After pouring through parenting books and web forums to learn what makes for a child-friendly home, they may look at those previously seen potential homes in a different light. Instead, family-oriented features such as whether or not a home has a bathtub, is within walking distance to a park, and is in a well-respected school district may matter more resulting in a reorganization of which homes are a good buy. At the core of this example are the fundamental challenges we face in flexible goaldirected learning. When learning new concepts (e.g., child-friendly instead of a trendy house), attention changes focus to different information and items that were conceptually dissimilar (e.g., two houses with and without a wet bar) may become more similar (e.g., they both are close to a park) and vice versa (1). Understanding how conceptual knowledge is created and updated during learning is a cen...