The electroreductions of the NAD' model compounds nicotinamide (I), N,-methyl nicotinamide (11), "-methyl nicotinamide (111) and isonicotinamide (IV) on carbon electrodes have been studied in aqueous media in the pH range 0-12 by linear-sweep cyclic voltammetry (Scheme 1, I-IV). Logarithmic analyses of the reduction peaks were performed by computing the convolution of the current with time as a function of the potential. On the basis of the experimental results it was concluded that the irreversibility of the electron transfers increased when a glassy carbon electrode was used, and this irreversibility being more marked when a plastic formed carbon electrode was employed. The reduction processes occurred with more difficulty on carbon electrodes than on mercury electrodes. Both the reduction and the reoxidation (when occurred) processes changed with respect to those observed on mercury electrodes, being irreversible electron transfers the rate-determining steps in most cases. Thus, for compounds I, I1 and 111 at pH < 2 the reductions occurred by the uptake of two electrons and two H+ ions, and the rate determining step was found to be the first one-electron transfer, for I and 111, and the irreversible second electron transfer, preceded by the uptake of an I%+ ion, for 11. At pH > 3 the processes consisted of electrodimerization reactions, preceded by the protonation of the heterocyclic nitrogen in cases I and IU. The second electron transfer of the electroreduction of IV always appeared irreversible, in contrast with that found for mercury electrodes.