Mechanism of change towards the Circular Economy: a case study in the packaging sector under the lens of Institutional Theory
Jorge Alfredo Cerqueira Streit,
Patrícia Guarnieri,
Pedro Henrique Rodrigues de Sousa
et al.
Abstract:Purpose – This article aims to analyze normative isomorphism as a mechanism for institutional change and its potential contribution to the institutionalization of the Circular Economy in the packaging market in Brazil.
Methodology – A qualitative approach through in-depth interviews with a semi-structured script. 23 people from the First sector – government, 15 people from the Second sector – market, and 15 people from the Third sector – Non-Governmental Organizations were interviewed. The snowball sampling te… Show more
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