Meat Traceability: Traditional Market Shoppers’ Preferences and Willingness-to-Pay for Additional Information in Taiwan

Suhandoko, Ardiansyah Azhary; Chen, Dennis Chia-Bin; Yang, Shang-Ho

doi:10.3390/foods10081819

Cited by 11 publications

(12 citation statements)

References 91 publications

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“…Consumers have a low preference for imported fish compared to locally produced fish and are willing to pay less for it (BDT 91.428/kg). This finding is consistent with several studies [ 94 , 95 , 96 , 97 ]. Consumers prefer formalin-free fish in terms of safety information and are ready to pay a price premium (BDT 124.071/kg) than for fish without such a guarantee (e.g., no safety claim).…”

Section: Results and Analysissupporting

confidence: 94%

Consumers’ Preferences for the Traceability Information of Seafood Safety

Hoque

Akhter

Chowdhury

2022

Foods

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Due to importing food and the perpetual changes from conventional wet markets to supermarkets in emerging markets, consumers have the opportunity to base their buying decisions on traceability systems. Seafood traceability systems involve information on production mode, inspection notes, sustainable sources, and sources of origin to provide consumer protection and help ensure that all seafood is safe to consume. This study aims to explore seafood markets by assessing the demand for traceability information attributes by utilising data from an experimental survey in an emerging market such as Bangladesh. The data were analysed using descriptive statistics, exploratory factor analysis, and a conditional logit model. The results demonstrate that consumers are concerned regarding vitamins, cholesterol, and preservatives, while they are little concerned about microbiological contamination, pesticide residues, genetic modification, and additives or artificial colours. The difference between the mean willingness to pay (WTP) for traditional and sustainable farmed fish is higher than that between the mean WTP for conventional and sustainable wild fish. In a ranked-choice voting system, the ‘production mode’ and ‘claim of safety control (e.g., being formalin-free)’ were the first and second most influential attributes in fish choices. The outcomes of the econometric model revealed that consumers are more likely to prefer traceability information about fish control (e.g., formalin-free), and they want to pay a price premium for this information. Alternatively, consumers are less likely to prefer farmed and imported fish, and their WTP for these fishes are highly inflated. This finding may be because consumers use wild and local origin as a cue for food safety or quality. This study hopes that the effects of such traceability information will optimise the production process and supply chain and help make seafood recall management more effective.

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Section: Results and Analysissupporting

confidence: 94%

Consumers’ Preferences for the Traceability Information of Seafood Safety

Hoque

Akhter

Chowdhury

2022

Foods

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“…Furthermore, the situation in emerging countries differs from developed countries because (i) enforcement and regulation of food safety and quality laws, which can influence consumers’ trust in the food systems, are less strict [ 21 ]; (ii) traceability and certification schemes are relatively new to consumers. Thus, consumers might not be well-informed nor familiar with such schemes and related products [ 22 , 23 ].…”

Section: Introductionmentioning

confidence: 99%

Willingness to Pay for Food Labelling Schemes in Vietnam: A Choice Experiment on Water Spinach

Tran

Broeckhoven

Hung

et al. 2022

Foods

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The growing concern for food safety and quality motivates governments and private sectors to improve consumers’ confidence in food systems, such as through adopting certifications and traceability systems. The recent emergence of diverse food labelling schemes and the turbulence in food systems in emerging countries have sparked questions about consumers’ valuation of such labels. Nonetheless, little is known on how the familiarity with, trust in and knowledge of these food labelling schemes affect consumers’ willingness to pay for labelling schemes in emerging market contexts. This study aims to address these literature gaps by investigating consumers’ valuation of existing certifications, branding and traceability labelling schemes in Vietnam. A face-to-face survey was conducted, including a discrete choice experiment on water spinach in Ho Chi Minh City, Vietnam. The findings indicated that Vietnamese consumers are generally willing to pay price premia for food labelling schemes, such as VietGAP certification, EU and USDA organic certifications, private branding and traceable Quick Response (QR) coding. While familiarity and understanding had no significant impact on Vietnamese consumers’ valuation, trust was found to be a critical factor shaping willingness to pay for products bearing VietGAP label. Policy implications and marketing strategies for organic certifications and traceability schemes in Vietnam are discussed.

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“…In addition to the traceability attribute, consumers are willing to pay about 33.4 NT$ (≈US$ 1.19) for fresh egg products with traceability labels in supermarkets. Since consumers in Taiwan are more concerned about food-product originality and safety [ 88 ], this study also corresponds to the argument of whether traceability is important in food product labeling. However, the animal welfare attribute presents a higher WTP than any other attribute.…”

Section: Discussionmentioning

confidence: 96%

What Makes Consumers Purchase Fresh Eggs in Supermarkets: The Effect of Unrealistic Choice Set Matters

Yang

Nugraha

2021

Animals

Self Cite

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Eggs are the crucial component of daily meals for almost everyone in Taiwan, while the multi-attributes of fresh egg products generate the challenges of marketing and promotions in supermarkets. This study analyzes the market segmentation and consumer willingness-to-pay (WTP) for fresh egg attributes (i.e., color, traceability, animal welfare, brand, and price). In particular, the effect of the unrealistic choice set is considered in this study. The data collection was distributed near markets, schools, and train stations across Taiwan from July to September in 2020. A total of 1115 valid responses were collected, and the Latent Class Model was used. Results show that fresh egg products in supermarkets reveal a strong preference for animal welfare label with the highest WTP, which is about 64.2 NT$ (≈US$ 2.29). Furthermore, traceability label, farm brand, and brown-color egg still exhibit positive WTP of about 33.4 NT$ (≈US$ 1.19), 32.6 NT$ (≈US$ 1.16), and 32.5 NT$ (≈US$ 1.16) in supermarkets, respectively. However, including the unrealistic choice set can potentially alter the final outcomes, and it provides a good example for researchers who may have the same situation. This research helps to know more about the complexity of attributes for fresh egg products in supermarkets, so marketers would be able to adopt the effective marketing strategies for fresh egg products in supermarkets.

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Meat Traceability: Traditional Market Shoppers’ Preferences and Willingness-to-Pay for Additional Information in Taiwan

Cited by 11 publications

References 91 publications

Consumers’ Preferences for the Traceability Information of Seafood Safety

Consumers’ Preferences for the Traceability Information of Seafood Safety

Willingness to Pay for Food Labelling Schemes in Vietnam: A Choice Experiment on Water Spinach

What Makes Consumers Purchase Fresh Eggs in Supermarkets: The Effect of Unrealistic Choice Set Matters

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