Meat the challenge: Segmentation and profiling of Japanese beef mince and its substitutes consumers

Washio, Takuya; Saijo, Miki; Ito, Hiroyuki; Takeda, Kazuhisa; Ohashi, T.

doi:10.1016/j.meatsci.2022.109047

Cited by 3 publications

(3 citation statements)

References 45 publications

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“…The results of model type 1 were straightforward, with all signs of alternative meats being negative and statistically significant. These results were consistent with the findings of earlier studies on meat alternatives (Van Loo et al, 2020;Washio et al, 2023). However, by including GCV and FNS, model type 2 demonstrates the complexity of consumer preferences.…”

Section: Consumer Preferences For Conventional and Alternative Meat P...supporting

confidence: 91%

“…With a view to making alternative meats appealing to consumers, many studies examine consumer preferences regarding plant-based and cultured meats (Van Loo et al, 2020;Ortega et al, 2022;Washio et al, 2023). Factors affecting the acceptance of alternative meats include familiarity (Hoek et al, 2011;Mancini and Antonioli, 2019), health concerns (Food Frontier, 2023), taste and texture (Michel et al, 2021), unnaturalness (Weinrich et al, 2020), food security (Hibino et al, 2023), and animal welfare (Valente et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

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Young consumers’ perceptions of and preferences for alternative meats: an empirical study in Japan and China

Huang,

Uehara

2023

Front. Sustain. Food Syst.

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IntroductionAlternative meats have the potential to shape a sustainable food system. This study examined young consumers’ perceptions of and preferences for plant-based and cultured meats. Since comparative studies on consumer preferences for alternative meats in different key Asian markets remain insufficient, this study was conducted in Japan and China, both of whom have promising alternative meat markets in Asia.MethodsWe conducted a discrete choice experiment and co-occurrence networks among 2006 (n = 887 in Japan and n = 1,119 in China) young consumers. This study adopted a treatment-control design where respondents in the treatment groups received health information on the use of antibiotics in meat production.ResultsRespondents in both countries perceived meat alternatives to be substitutes to conventional meat and associated them with plant-based proteins, processed products, and health benefits. In general, Japanese and Chinese respondents differed in their preferences for burger patties but had similar preferences for other attributes. Respondents in both countries were willing to pay a premium for “antibiotic-free,” “traceable,” and low carbon footprint labeling. This study reveals the heterogeneity of consumer preferences and the complexity of the impact of information interventions on consumer preferences.DiscussionPlant-based meat is already available on the market in both countries, whereas cultured meat is still in the research and development stage. Hence, young consumers were more familiar with plant-based meat than cultured meat. It is worth noting that young Japanese consumers preferred cultured meat to conventional meat. This is attributed to the concerns about food security and food animal welfare. Furthermore, this study found that information intervention can induce and direct respondents’ attention to an aspect of alternative meats that is negatively perceived. Based on the findings, this study has three implications for promoting alternative meat products: marketing messaging, food labeling, and product development.

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Section: Consumer Preferences For Conventional and Alternative Meat P...supporting

confidence: 91%

Section: Introductionmentioning

confidence: 99%

Young consumers’ perceptions of and preferences for alternative meats: an empirical study in Japan and China

Huang,

Uehara

2023

Front. Sustain. Food Syst.

View full text Add to dashboard Cite

show abstract

“…In Japan, in contrast, the term “animal welfare” is not well known to consumers, with 70% not knowing it[ 26 ]. In addition, Japanese consumers prefer organic beef produced domestically; however, animal welfare-friendly labels are associated with lower utility than conventionally produced beef [ 29 ]. General understanding of animal welfare in Japan is poor; therefore welfare considerations are not viewed as adding value to products.…”

Section: Discussionmentioning

confidence: 99%

Simulations of Future Trends in Welfare-Centric Egg Production Systems: Impacts on Productivity and Prices

Kato,

Shimasaki,

Yayou

2024

J. Poult. Sci.

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Consumers’ preferences for the attributes of plant-based meat in China: A best-worst scaling approach

Wu,

Yuan,

Wang

et al. 2024

Future Foods

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Meat the challenge: Segmentation and profiling of Japanese beef mince and its substitutes consumers

Cited by 3 publications

References 45 publications

Young consumers’ perceptions of and preferences for alternative meats: an empirical study in Japan and China

Young consumers’ perceptions of and preferences for alternative meats: an empirical study in Japan and China

Simulations of Future Trends in Welfare-Centric Egg Production Systems: Impacts on Productivity and Prices

Consumers’ preferences for the attributes of plant-based meat in China: A best-worst scaling approach

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