Meat Consumption in Transition: The Case of Crisis Region of Iraqi Kurdistan

Abdalla, Niga Rzgar; Bavorová, Miroslava; Grüner, Sven

doi:10.1080/08974438.2021.1936332

Cited by 3 publications

(4 citation statements)

References 34 publications

(60 reference statements)

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“…The data from this study showed that the respondents mostly purchase and consume whole chicken freshly slaughtered on-site in the wet markets, which can be related to the consumers' taste and freshness preference that has previously been shown by Neima et al (2021); and Abdalla et al (2021) by finding positive and statistically significant relationships between the taste of chicken and white meat consumption in Sulaymaniyah City. This can prove the success of the wet market as a common small business found in almost every quarter in Sulaymaniyah city.…”

Section: Discussionsupporting

confidence: 52%

Consumer purchasing intention and behaviour toward chicken meat in Sulaymaniyah City: empirical evidence from a field survey

Neima,

Sirwan,

Hameed

2023

J. Agribus. Rural Dev.

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Consumer behavioural study is an important determinant factor in food marketing for the value chain of agribusiness and poultry production development strategies. The aims of this study were to determine the consumer purchasing behavioural intention of chicken meat within the application of planned behavioural control toward the food purchasing framework developed by Ajzen (2015). This study was carried out in Sulaymaniyah city, Kurdistan Region of Iraq (KRI). The data were collected via a structured questionnaire form indicating the respondents' choice and decision-making process while purchasing chicken meat and the reasons behind its consumption based on a 5-point Likert Scale. The major questions were focused on purchasing places and preferred chicken meat types and cuts and consumption and purchasing frequency, as well as determining the effectors for the purchasing decision of the respondents and the TPB's three constructs: attitude (ATT), subjective norm (SN) and perceived behavioural control (PBC) that form a behavioural intention (BI). The findings from this study showed a positive consumer attitude and perceived behavioural control (p-value = 0.000, β = 0.469; p-value = 0.000, β = 0.704, respectively) towards chicken meat purchase and consumption in Sulaymaniyah city. However, the subjective norms had negative significant influences (p-value = 0.000, β = -0.261) compared to ATT and PBC of consumers in purchasing and consuming chicken meat. It was also found that 89.4% of the respondents consume chicken at home once a week or more. This study renders valuable guidance for further development in the agribusiness sector and marketing strategies in the KRI.

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Section: Discussionsupporting

confidence: 52%

Consumer purchasing intention and behaviour toward chicken meat in Sulaymaniyah City: empirical evidence from a field survey

Neima,

Sirwan,

Hameed

2023

J. Agribus. Rural Dev.

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“…Similarly, per capita consumption of red meat in the Sulaymaniyah governorate between 2011 to 2018 has climbed up from 4.9 kg in 2011 to 14.9 in 2014, then in 2018 it dropped to 11.8 kg (Neima and Hassan, 2020). These fluctuations are mostly linked to the per capita income in the Kurdistan region and an increase in the price of meat, as it was previously proven that income has an excessive influence on the demand for meat (Abdallaa et al, 2021;Thornton, 2010;Akbay and Boz, 2005).…”

Section: Per Capita Broiler Chicken Meat Consumptionmentioning

confidence: 89%

“…Accordingly, the increase in poultry meat demand has started after the economy boomed in the region after 2003, which left a big gap between demand and local agricultural production and led to an increase in food imports from abroad (World Bank, 2019). According to Abdallaa et al, (2021) meat consumption, in the KRI, is positively influenced by the growth in household income.…”

Section: Introductionmentioning

confidence: 99%

Trends in broiler chicken meat production and food security in the sulaymaniyah governorate

Neima,

Hassan,

Sirwan

et al. 2023

Emir J Food Agric

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This study aims to report the trends in chicken meat production, importing, and per capita consumption in the Sulaymaniyah governorate, as well as, identify the challenges and opportunities of poultry sector development to become a substantial contributor to food security and poverty alleviation in the Kurdistan Region of Iraq (KRI). This study reviews ten years of data on the production of broiler chicken and per capita consumption patterns from 2011 to 2020, in the Sulaymaniyah governorate in KRI. The data from this study explain that more than half of the broiler chicken production projects are located in the Sulaymaniyah governorate. Thus, the growing number of poultry projects has significantly contributed to increasing local broiler chicken meat production by 6 folds and achieving 85.44% of self-sufficiency in broiler chicken meat production, even though their productivity is lower than their production capacity due to the high rate of broiler chicken mortality and uncertain supply chain management. Furthermore, frequent fluctuations and instability in the production rates are observed during the last decade, as broiler chicken meat production increased from 1,669.77 tonnes in 2011 to 20,034.06 tonne in 2015, then dropped to 11,802.36 tonnes in 2016 then rose again to 23,816.13 tonnes in 2019 and then declined again to 11,352.23 tonnes in 2020. These fluctuations and instabilities in local production may harm agri-food production sustainability and food security in the KRI in general, and, the Sulaymaniyah governorate in particular. Keywords: Poultry; Broiler chicken meat; Meat consumption; Food security; Sulaymaniyah; Kurdistan Region

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“…According to a French study [ 76 ], the decline in meat consumption may be caused by concerns about its impact on one’s health and the natural environment (including animal welfare). On the other hand, research conducted in Iraqi Kurdistan [ 77 ] showed the opposite tendency, indicating that animal welfare does not have a statistically significant effect on the consumption of any type of meat. In turn, studies conducted in Spain [ 78 ] showed that the risk of cancer and increased mortality resulting from meat consumption also does not significantly reduce its consumption.…”

Section: Discussionmentioning

confidence: 99%

Sustainable or Not? Insights on the Consumption of Animal Products in Poland

Mazur-Włodarczyk

Gruszecka‐Kosowska

2022

IJERPH

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Animal products are one of the main constituents of the human diet. They are the main source of energy, proteins, microelements, and bioactive substances. The most popular negative health impacts linked with the consumption of animal products are obesity, atherosclerosis, heart attacks, and cancer. Apart from human health, consuming animal products is also controversial lately, due to farm animals’ well-being and environmental protection issues. Thus, within the context of sustainability, the consumption trends of animal products were investigated through our on-line questionnaire surveys. The following animal products were involved in the survey: unprocessed meat (pork, beef, lamb, veal, mutton, chicken, duck, goose, turkey), processed meat (cold-cuts, sausages, pates), fish products, and eggs. Our research concluded that consumption among respondents with higher education was unsustainable for both unprocessed and processed meat, as eating habits in terms of type and quantity of consumed meat indicated respondents’ unawareness. The consumption of fish products was also revealed as unsustainable regarding the quantity of fish consumed in terms of its beneficial nutritional values. Egg consumption was revealed as the most sustainable among the investigated animal products. However, insignificant egg consumption among the respondents showed the actual need of social education in terms of the current knowledge regarding the beneficial aspects of eggs.

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Meat Consumption in Transition: The Case of Crisis Region of Iraqi Kurdistan

Cited by 3 publications

References 34 publications

Consumer purchasing intention and behaviour toward chicken meat in Sulaymaniyah City: empirical evidence from a field survey

Consumer purchasing intention and behaviour toward chicken meat in Sulaymaniyah City: empirical evidence from a field survey

Trends in broiler chicken meat production and food security in the sulaymaniyah governorate

Sustainable or Not? Insights on the Consumption of Animal Products in Poland

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