Measuring Web Site Quality for Online Travel Agencies

Park, Young A; Gretzel, Ulrike; Sirakaya-Turk, Ercan

doi:10.1300/j073v23n01_02

Cited by 135 publications

(141 citation statements)

References 47 publications

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“…The first was information present on the site. Compilation of this list was informed by items used by Baloglu and Pekcan (2006) in their study of internet sites of upscale Turkish hotels, and website analysis done by Choi and Morrison (2005) and Park, Gretzel and Sirakaya-Turk (2007), although modifications were necessary to accommodate the medical aspects of such travel (Gahlinger, 2008, Woodman, 2008, Bookman & Bookman, 2007, Hancock, 2006, Schult, 2006.…”

Section: Selection Of Content Itemsmentioning

confidence: 99%

Medical travel facilitator websites: An exploratory study of web page contents and services offered to the prospective medical tourist

Cormany

Baloğlu²

2011

Tourism Management

132

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The growing trend of traveling outside of one's country for medical services, commonly known as "medical tourism" is expected to continue to grow exponentially in the next ten years (Keckley, 2008). With multiple destinations from which to select, and available information representing this type of travel being of variable reliability, many prospective medical travelers turn to the use of a "medical tourism facilitator", who perform a variety of trip coordination responsibilities for the medical traveler. These medical tourism facilitators, themselves a new phenomenon to support travel to various global regions, may operate within the traveler's home country or the destination region. This study explores the services offered on medical tourism facilitators' websites to the prospective traveler. Through the application of correspondence analysis, it was discovered that differences in both website content and in services offered varied by the continent upon which the facilitator operated. With little yet known as to the motivations of a medical traveler in the selection of a specific destination, these discovered differences may be a first insight into regional differences that may play a role in such destination selection.

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Section: Selection Of Content Itemsmentioning

confidence: 99%

Medical travel facilitator websites: An exploratory study of web page contents and services offered to the prospective medical tourist

Cormany

Baloğlu²

2011

Tourism Management

132

View full text Add to dashboard Cite

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“…The study also aims to understand how these two responses ultimately influence consumer reactions to restaurant brands as well as their purchasing decisions. Numerous studies on Internet marketing have been conducted in hospitality and tourism contexts, but they have been limited to hotel (Chan and Law, 2006;Chiang and Jang, 2007;Dabas and Manaktola, 2007;Hashim et al, 2007;Kaplanidou and Vogt, 2006;Law and Cheung, 2006;Morosan and Jeong, 2008;Noone and Mattila, 2009;Rong et al, 2009;Schmidt et al, 2008;Vermeulen and Seegers, 2009;Ye et al, 2009Ye et al, , 2011 or tourism websites Law and Bai, 2008;Law et al, 2010;Lee et al, 2007;Litvin et al, 2008;Park et al, 2007;Tsang et al, 2010;Vrana and Zafiropoulos, 2006;Wang et al, 2007;Wen, 2009). These studies have focused on website features that affect how customers book hotel rooms or travel destinations.…”

Section: Industry Sector Focus Author(s) and Yearmentioning

confidence: 99%

Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants

Hwang

Yoon

Park

2011

International Journal of Hospitality Management

108

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“…The most notable development is that reservations-which used to come through travel agents-is now being generated online by individual customers and corporate travel planners who are as likely to use online intermediaries as they are to contact travel agencies directly (Carroll & Siguaw, 2003;Miller, 2004). Online travel agencies face increasing levels of competition and, thus, experience an ever greater need to evaluate the effectiveness of their websites (Park, Gretze, & Sirakaya-Turk, 2007).…”

Section: Online Travel Agenciesmentioning

confidence: 99%

The Decision Making in Selecting Online Travel Agencies: An Application of Analytic Hierarchy Process

Fan

2009

Journal of Travel & Tourism Marketing

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ABSTRACT. The emergence of Internet-based distribution channels has created both opportunities for and challenges to the travel agencies. Based on the customer-value perspective, this study focused on exploring the relative weights of the nine proposed fundamental travel products from an Internet perspective.The study cohort comprised customers who had purchased room products from travel agencies websites, with data collected using a questionnaire survey. Customers were surveyed during a 3-month period at Taipei International Airport. Excluding useless questionnaires resulted in 131 respondents, corresponding to a response rate of 18.71%.We found that privacy, safety, and product quality were the three most important factors influencing customer purchases of room products on the Internet. The results of this study have some implications for travel agencies-companies will need to make a significant investment in website design of safety mechanism, and the greater the effort managers make to alleviate these concerns, the more likely it is that consumers will visit and buy products on their website.

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Measuring Web Site Quality for Online Travel Agencies

Cited by 135 publications

References 47 publications

Medical travel facilitator websites: An exploratory study of web page contents and services offered to the prospective medical tourist

Medical travel facilitator websites: An exploratory study of web page contents and services offered to the prospective medical tourist

Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants

The Decision Making in Selecting Online Travel Agencies: An Application of Analytic Hierarchy Process

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