Measuring values using best‐worst scaling: The LOV example

Lee, Julie; Soutar, Geoffrey N.; Louviere, Jordan J.

doi:10.1002/mar.20197

Cited by 123 publications

(107 citation statements)

References 47 publications

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“…Furthermore, efficient estimates can be obtained when repeated choices are made by the same respondent, which is the case in this present study [14]. Finally, the best worst approach is gaining more popularity as a better alternative to the rating system and measuring value [15]. Therefore, the best worst approach reported above fit well in this present study related to consumers' preferences for quality and safety attributes of milk products.…”

Section: Methodssupporting

confidence: 55%

Consumers’ Preferences for Quality and Safety Attributes of Milk Products in Niger: A Best-Worst Scaling Approach

Amadou¹,

Baky²

2015

JAST-B

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Abstract:The overall objective of this research was to determine consumers' preferences for quality and safety attributes of milk products using advances in the best-worst scaling approach. A list of 16 quality and safety attributes of milk products based on previous studies was compiled and used in this study. The balanced incomplete block design technique was used to build the questionnaire administered to respondents in the data collection. The multinomial mixed logit was employed to analyze the data. Results suggest that nutritive value, shelf life, availability, purity and safety are the most important attributes of milk product; while origin, fat content, food miles, packaging and handling convenience are the least importance attributes of milk products to consumers. The study concludes that demand for dairy products can be significantly stimulated in the study area when these most important attributes have been considered by producers, processors and marketers.

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Section: Methodssupporting

confidence: 55%

Consumers’ Preferences for Quality and Safety Attributes of Milk Products in Niger: A Best-Worst Scaling Approach

Amadou¹,

Baky²

2015

JAST-B

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“…For example, Lee et al (2007Lee et al ( , 2008 showed that they could reformulate and replicate the Schwartz value scale using an experimental best-worst design structure; but, they did not ask the more fundamental question of whether the value structure proposed by Schwartz could be recreated if rebuilt from scratch, nor whether that structure was more predictively valid than some outer grounded alternative. In this regard, we need more grounded research that works to create alternative cultural structures and dimensions that we can subject to testing and formal modeling.…”

Section: Rethinking Culture Methodologicallymentioning

confidence: 99%

Conceptualizing and measuring culture in international business and management: From challenges to potential solutions

et al. 2015

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Understanding the influence of culture on business operations has been one of the most enduring components of international business (IB) and international management (IM) theorizing and empirical investigation. While several critiques and debates questioned the significant progress made in this domain, the special issue we introduce here is meant to demonstrate that further advancement on how we conceptualize and measure culture is not only needed, but also possible. We provide an overview of past and current approaches in the measurement of culture in IB/IM and the challenges associated with these approaches, and emphasize the important, yet insufficiently acknowledged, link between the theoretical conceptualization of culture and its measurement. We then introduce the four articles included in the special issue and highlight how they break away from the "addiction" to approaches that have been very useful in getting where we are today, but that might not always be useful in advancing knowledge beyond what we already know. Last but not the least, we offer our own perspective on promising directions in conceptually and methodologically rethinking the study of culture in IB and IM.

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“…The values relate to the major roles in life, such as marriage, parenting, work, leisure, and consumption (Kahle, Beatty, & Homer, 1986) and consist of eight items: sense of belonging, warm relationships with others, selffulfillment, being well respected, fun and enjoyment of life, security, self-respect, and a sense of accomplishment. The scoring system used here was selected from a number of alternatives (Kahle & Kennedy, 1988;Kennedy, Best, & Kahle, 1988;Lee, Soutar, & Louviere, 2007) and required respondents to rate each value on a 9-point scale of importance.…”

Section: Methodsmentioning

confidence: 99%

Understanding older consumers through cognitive age and the list of values: A U.K.‐based perspective

Sudbury

Simcock

2008

Psychology and Marketing

103

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Although the importance of older consumers to marketers is well documented, there exists a relative paucity of U.K.-based empirical studies into the perceptions and values of these consumers. This is the first study to investigate the relationship between age, cognitive age, and values of consumers aged between 50 and 79 years (n ‫؍‬ 650). Results confirm that by combining cognitive age with the List of Values, much richer insights into the 50؉ market can be gained.

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Measuring values using best‐worst scaling: The LOV example

Cited by 123 publications

References 47 publications

Consumers’ Preferences for Quality and Safety Attributes of Milk Products in Niger: A Best-Worst Scaling Approach

Consumers’ Preferences for Quality and Safety Attributes of Milk Products in Niger: A Best-Worst Scaling Approach

Conceptualizing and measuring culture in international business and management: From challenges to potential solutions

Understanding older consumers through cognitive age and the list of values: A U.K.‐based perspective

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