Measuring tourist satisfaction: A factor-cluster segmentation approach

Abstract

Tourist satisfaction has been considered as a tool for increasing destination competitiveness. In an attempt to gain a better understanding of tourists' satisfaction in an island mass destination this study has taken Crete as a case with the aim to identify the underlying dimensions of tourists' satisfaction, to investigate whether tourists could be grouped into distinct segments and to examine the significant difference between the segments and sociodemographic and travel arrangement characteristics. A segmentation procedure based on destination dimensions produced three clusters: the 'HigherSatisfied'; the 'In-Betweeners'; and the 'Lower-Satisfied'. The implications and the conclusions of the study are provided in relation to the marketing of the island of Crete in the future.

From Nudism and Naturism Tourism to “Natourism”: Defining Natourism and Exploring Natourists? Motivations

“…The questionnaire comprised five sections, but in this article, only two are analyzed. (2003), Smith andKing (2009), Story (1987), Vingerhoets and Buunk (1987), Weinberg (1965Weinberg ( , 1967Weinberg ( , 1968 Andriotis (2011), Andriotis and Agiomirgianakis (2010), Andriotis et al (2007Andriotis et al ( , 2008, Aslan andAndriotis (2009), Dann (1981), Heung et al (2001) common. However, they have several differences.…”

Challenges to Growth in Tourism Industry of a Developing Country: The Case of Nigeria

“…If country like Greece can depend on tourism solely to develop the economy, create employment, and reduce poverty (Andriotis et al, 2008) then, the chance of Nigeria is bright in this regard as one of the strategies to facilitate the attainment of Millennium Development Goals.…”

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