Measuring the satisfaction and loyalty for Chinese smartphone users: A simple symbol-based decision making method

Yue, Chuan; Yue, Zhongliang

doi:10.24200/sci.2018.3841.0

Cited by 6 publications

(4 citation statements)

References 65 publications

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“…The concept of fuzzy TOPSIS was proposed by Chen (2000). Various applications of it have been implemented by Ashtiani et al (2009); (Mokhtarian et al, 2014); Pires et al (2011); (Yue and Yue, 2019).…”

Section: Proposed Methodology For Strategic Alliance Partner Selectionmentioning

confidence: 99%

Outsourcing modelling using a novel interval-valued fuzzy quantitative strategic planning matrix (QSPM) and multiple criteria decision-making (MCDMs)

Barak

Javanmard

2020

International Journal of Production Economics

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Outsourcing drives companies to focus on: their capabilities, advantages of external resources, and decreasing overall operational costs. Selecting appropriate alliances, which are aligned with the company's strategies, establishes a situation through which the firms can enhance their technical capabilities and achieve new technologies. However, two critical issues in outsourcing modeling should be addressed: how to find strategic indicators for building successful alliances, and how to select these partners. Besides, as the imprecise and vague information (due to a lack of data) existing in the outsourcing models cannot be neglected, the application of fuzzy interval sets could efficiently address the complexity of these problems.To deal with these issues, this paper proposes a two-step interval-based framework for the problem. At the beginning, and for the first time, the novel integration of an interval valued fuzzy (IVF) version of strength-weakness-opportunity-threats (SWOT) technique and the quantitative strategic planning matrix (QSPM) with Gap analysis is designed to find the most effective strategies for the alliance evaluation, and to weight them. In the next step, four interval-valued version of multiple criteria decision-making methods (IVF-MCDMs) are implemented to evaluate the strategic partners.Finally, the results are aggregated with the help of the utility interval approach, and a sensitivity analysis is implemented to assess the robustness of the proposed methodology. To illustrate the efficiency of the proposed approach, a real partner selection problem at a holding car manufacturing factory in Iran is presented.

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Section: Proposed Methodology For Strategic Alliance Partner Selectionmentioning

confidence: 99%

Outsourcing modelling using a novel interval-valued fuzzy quantitative strategic planning matrix (QSPM) and multiple criteria decision-making (MCDMs)

Barak

Javanmard

2020

International Journal of Production Economics

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“…after use of the product [40][41][42]. Literature typically conceptualizes satisfaction in terms of two methodological approaches: transactional satisfaction (individual) and cumulative satisfaction (the use of customers' experiences over time.…”

Section: Satisfactionmentioning

confidence: 99%

How does the environmental concerns affect the satisfaction of BRT and Metro users? A moderator analysis

2023

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The increase in urban population density, car ownership, and car dependency, especially in developing countries highlights the need for sustainable public transportation development. This paper aims to recognize factors affecting people's satisfaction with public transportation services including, bus rapid transit (BRT) and metro with a focus on the moderating effect of environmental concerns. Satisfaction is modeled using the structural equation modeling approach developed on the preferences of 625 respondents in Tehran, Iran in 2020. The results show direct, and significant, with conflicting impacts of the perceived values and service quality on the satisfaction of metro and BRT users. Further, the results indicate that in contrast with BRT, service quality is more crucial affecting satisfaction than the perceived value in metro. The service quality is also more affected by the core service than the physical environment and the infrastructure in metro. While concerning BRT, these two variables have similar impacts. Environmental concern negatively moderates the relationship between service quality and satisfaction while positively moderates the relationship between the perceived value and satisfaction of both transit systems.

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“…Authors chose the FPA (Fast Prototyping Algorithm) method based on the least-square method. Other authors [28] suggested ranging the consumer loyalty based on the TOPSIS (technique for order preference by similarity to ideal solution) method. The disadvantage of these approaches is that their aim is determination of the loyalty in the mobile services market only, and we cannot use them to diagnose the loyalty in the freight transport market.…”

Section: Literature Review and Problem Statementmentioning

confidence: 99%

Using the elements from a fuzzy sets theory in the process of diagnosing the loyalty of consumers of motor transport services

Fedotova¹,

Kryvoruchko²,

Shynkarenko³

et al. 2019

EEJET

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Measuring the satisfaction and loyalty for Chinese smartphone users: A simple symbol-based decision making method

Cited by 6 publications

References 65 publications

Outsourcing modelling using a novel interval-valued fuzzy quantitative strategic planning matrix (QSPM) and multiple criteria decision-making (MCDMs)

Outsourcing modelling using a novel interval-valued fuzzy quantitative strategic planning matrix (QSPM) and multiple criteria decision-making (MCDMs)

How does the environmental concerns affect the satisfaction of BRT and Metro users? A moderator analysis

Using the elements from a fuzzy sets theory in the process of diagnosing the loyalty of consumers of motor transport services

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