Measuring the impact and reach of informal educational videos on YouTube: The case of Scientific Animations Without Borders

Abstract

This is a PDF file of an article that has undergone enhancements after acceptance, such as the addition of a cover page and metadata, and formatting for readability, but it is not yet the definitive version of record. This version will undergo additional copyediting, typesetting and review before it is published in its final form, but we are providing this version to give early visibility of the article. Please note that, during the production process, errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain.

Comparing educational and dissemination videos in a STEM YouTube channel: A six-year data analysis

“…Additionally, this study confirms the significant correlation between awareness metrics and interaction metrics, meaning that impressions, views, and subscribers metrics are correlated with comments, shares, likes and dislikes. This is consistent with the common consensus in literature [ 43 , [57] , [58] , [59] ].…”

“…The main countries reproducing its contents are Spain, Mexico and Argentina, representing respectively 22.8 %, 20.61 % and 10.69 % of total views. Additionally, up to 57.37 % of the channel's viewers are between 18 and 34 years old, aligned with the cases described by Bello-Bravo et al [ 43 ], Reina et al [ 55 ] and Yang et al [ 3 ]. The average retention rate in terms of video duration percentage is very similar among all age ranges, reaching 41.29 % in the better case.…”

“…Few articles have been developed with information from the perspective of channel's owners, which could provide useful insights on how to produce better educational videos and how to enhance their integration in the classroom. The cases described by Saurabh and Gautam [ 9 ], Bello-Bravo et al [ 43 ] and Yang et al [ 3 ] are some of the very few available. Moreover, as far as authors are concerned, there are no previous analyses in literature comparing the performance of educational and dissemination contents in a STEM YouTube channel.…”

Using web log analysis to evaluate healthcare students’ engagement behaviours with multimedia lectures on YouTube

“…A transaction log is an electronic record of interactions that have occurred between a system and the users of that system [13]. Research using transaction log analysis of YouTube videos has traditionally focused on popularity metrics such as views, comments and likes [14][15][16]. Building on this line of work, YouTube studio, an auxiliary of the main YouTube site, offers more nuanced measures of user engagement like average view duration, otherwise known as "audience retention", which reveal closer details about how well a video holds users' attention.…”

Getting in the Loops: Using Adaptive Design Methods for Fall Armyworm Spodoptera frugiperda (JE Smith) (Lepidoptera: Noctuidae) Mitigation in Kenya, Nepal, and Bangladesh

“…Moreover, although ICT4D delivery strategies include PCs and laptops, television stations, radios, and other devices (Bello-Bravo, Payumo, & Pittendrigh, 2021; Bello-Bravo, Brooks et al, 2021; Odole-Adeyemi & Oni, 2022; Samoylenko et al, 2021), mobile phones (and Apps for them) have since 2017 become the primary digital access device type globally. However, the specific scope of this study focuses only on the creation, translation, and subsequent adaptation of the video post-deployment by others, not the means of delivery selected by the video’s commissioners.…”