Measuring the boundaries of America's permanent campaign

Abstract

This research measures the boundaries of the "permanent campaign" practiced by spokespeople for the United States government.Scholars have accused modern White House communications staff of conducting a permanent campaign by prioritizing presidential public opinion ratings over good governance. However, researchers have not previously measured whether this campaign is conducted exclusively from the White House, or if government agencies are also involved-dramatically increasing the potential scale and scope of the campaign.The researcher conducted a rare set of interviews with public affairs officers who worked for the Treasury Department during the administrations of Presidents Obama and George W. Bush to find out whether they utilize public opinion ratings in their work and whether they attempt to play to the emotions, rather than the reason, of the American people.This study finds that the Treasury is not conducting a permanent campaign.The results demonstrate that the campaign is not practiced in a cabinet agency critical to presidential political fortunes and reelection prospects, suggesting that it is likely confined to the White House.