“…Means-end-chain theory brings new insights to this topic by making use of psychology-based constructs, which can extend scholarly knowledge on the topic of remittance behaviour by responding to calls to further investigate the microlevel aspects of remittances (Carling, 2008;Carling & Hoelscher, 2013;Funkhouser, 1995;Möllers et al, 2015). From a methodological perspective, the laddering technique is an individual, interview-based approach, which, such as survey studies (e.g., Brown et al, 2014), can be administered to either small or large numbers of individuals selected through different methods with a relatively low cost. However, compared to surveys, it relies on an inductive approach in eliciting motives to remit, entailing a qualitative, emic approach (Watkins, 2010), which is appropriate to study culturally defined remittance transactions (Carling, 2014).…”