Measuring Religiosity in Consumer Research from Islamic Perspective

Khraim, Hamza Salim

doi:10.5539/ijms.v2n2p166

Cited by 105 publications

(153 citation statements)

References 6 publications

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“…On the other hand, factors like perception and religiosity are perceived to be least important by the respondents which shown not statistically significant to knowledge since the difference in belief and thought among the respondents led to different argumentation. Khraim (2010) argued the differences in belief affiliations tend to influence the way people live, their preferences and whom they associate with. Flavell et al (1985) also specify that different people can have different representation either in beliefs or perspectives.…”

Section: Discussionmentioning

confidence: 99%

Factors Influencing Products’ Knowledge of Islamic Banking Employees

Harun¹,

Rashid²,

Hamed³

2015

JISC

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This paper aims to examine the relationship of underlying principles, religiosity, perception, training and products' knowledge of Islamic banking employees. A survey approach has been adopted to investigateproducts' knowledge of Islamic Banking employees. The data for this study are collected via structured questionnaires which are completed by 150 staff of Islamic banking operated in northern part of Malaysia. The data are then quantitatively analyzed using SPSS program. The findings show a high significantly positive correlation between product knowledge andunderlying principles followed by training, religiosity and perception. However, further analysis revealed only underlying principles and training give a significant and positive impact on product knowledge of Islamic banking employees. The result implied that the management side of Islamic banking sector need to inculcate their staff with Islamic knowledge. Courses and training programs can be offered to Islamic banking employees to instilling skill in practicing Islamic banking products. Besides, regular seminars and workshops are also can help in achieving these aims. The paper reports a new finding on the area of product knowledge of Islamic banking employees. Valid constructs had been developed in this study and a new variable i.e. underlying principles of Islamic knowledge was utilized and it was found significant influence on product knowledge.

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Section: Discussionmentioning

confidence: 99%

Factors Influencing Products’ Knowledge of Islamic Banking Employees

Harun¹,

Rashid²,

Hamed³

2015

JISC

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“…Dalam konteks disiplin pemasaran khususnya gelagat pengguna, Hirschman (1983) berpendapat subjek komitmen agama dan gelagat pengguna masih kurang diterokai kerana ia dianggap sebagai subjek taboo dan sensitif untuk dikaji. Khraim (2010) menyatakan pendapat tersebut masih relevan sebagai rujukan para penyelidik. Skeptisisme penyelidik disiplin pemasaran mungkin boleh disangkal dengan dapatan empirikal bidang psikologi agama yang mendapati konstruk komitmen agama sememangnya bermanfaat untuk menjelaskan gelagat individu (King & Crowther 2004;Rusu & Turliuc 2011).…”

Section: Motif Pemilihan Makanan Dan Sikap Pengguna Terhadap Gmfunclassified

“…Antara kajian awal yang menjelaskan justifikasi pengujian komitmen agama dalam konteks kajian gelagat pengguna adalah Wilkes, Burnett dan Howell (1986) dan Delener (1994) yang mendapati komitmen agama mempengaruhi gaya pembuatan keputusan pembelian secara empirikal. Kajian-kajian tersebut menjadi asas rujukan kajian seterusnya yang mengkaji pengaruh komitmen agama terhadap gelagat membeli belah (Essoo & Dibb 2004), kegemaran iklan (Fam, Waller & Erdogan 2004), orientasi membeli belah (Mokhlis 2009), gelagat switching (Choi 2010), sikap terhadap produk perbankan Islam (Khraim 2010), dan sikap terhadap pembangunan produk baru (Ateeq-ur Rehman 2010).…”

Section: Motif Pemilihan Makanan Dan Sikap Pengguna Terhadap Gmfunclassified

“…Muhamad dan Mizerski (2010) berpendapat pemahaman berkaitan gelagat pengguna akan lebih mendalam melalui pengujian pengaruh komitmen agama kepada sesuatu subjek gelagat kerana komitmen agama merupakan suatu konstruk stabil dan sukar untuk berubah dalam jangka masa berbanding dengan budaya (Khraim 2010). Berdasarkan pendapat tersebut, kajian ini mencadangkan komitmen agama sebagai salah satu pemboleh ubah kajian.…”

Section: Motif Pemilihan Makanan Dan Sikap Pengguna Terhadap Gmfunclassified

See 1 more Smart Citation

Struktur dan Konsistensi Sikap Makanan Terubah Suai Genetik Pengguna Muslim: Cadangan Kerangka Konseptual

Salahuddin

Ahmad²,

Kadir

2014

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“…In contrast, religion in the Islamic perspective is not considered part of a culture but a way of life (Khraim, 2010). Thus, religion shapes Muslim behavior including their consumption behavior (Alam & Hisham, 2011).…”

Section: Introductionmentioning

confidence: 99%

Understanding Muslim Customer Satisfaction with Halal Destinations: The Effects of Traditional and Islamic Values

Putra¹,

Hati²,

Daryanti³

2016

European Proceedings of Social &Amp; Behavioural Sciences

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Only limited research has examined the role of religion in a tourism context. This study examines the moderating role of religion in the relationships between value and customer satisfaction. This paper poses the question: Does religiosity moderate the relationships among traditional value, Islamic value and customer satisfaction with the halal destination? The study aims to test empirically the effect of traditional value and Islamic religious value on customers' satisfaction with a halal destination. Moreover, the study also analyses the moderating role of religiosity in the relationship between Islamic value and customers' satisfaction with a halal destination. A total of 295 questionnaires consisting of 40 items was distributed to Muslim tourists on-line through survey sites and offline at Lombok Island. Lombok was employed because it was chosen as the Best Halal Tourist Destination and the Best Halal Honeymoon Destination during the World Halal Travel Awards 2015 held in Abu Dhabi. The direct relationships and moderation effects of religiosity were assessed using structural equation modeling with AMOS 18.0. The results clearly indicated that it is only traditional value which significantly and directly influences customers' satisfaction with a halal destination while Islamic value has no significant influence on customers' satisfaction. Islamic value, specifically non-physical Islamic attributes, significantly influences customers' satisfaction only under the moderation of religiosity. Thus, destination marketers should deliver highly traditional value to create high customer satisfaction with halal destinations. Marketers should also consider non-physical Islamic attributes such as segregation of service delivery when they target consumers with high religiosity to attract more Muslim tourists.

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Measuring Religiosity in Consumer Research from Islamic Perspective

Cited by 105 publications

References 6 publications

Factors Influencing Products’ Knowledge of Islamic Banking Employees

Factors Influencing Products’ Knowledge of Islamic Banking Employees

Struktur dan Konsistensi Sikap Makanan Terubah Suai Genetik Pengguna Muslim: Cadangan Kerangka Konseptual

Understanding Muslim Customer Satisfaction with Halal Destinations: The Effects of Traditional and Islamic Values

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