Measuring Religiosity in Consumer Research From an Islamic Perspective

Abstract

In a constantly changing and increasingly globalized world, the construct of culture and subculture have become increasingly central to the consumer behavior literature. Religion still plays a significant role in influencing social and consumer behavior. This paper will shed some light on measuring religiosity from Islamic perspective. All possible alternatives within different dimensions were assessed to find out the most suitable combination of dimensions that gives the best results in measuring Islamic religiosity. Seven Factors were extracted by factor analysis form four dimensions. The findings of the study indicated that the combination of three dimensions namely,current Islamic issues, religious education, and sensitive products, produced the best results among other dimensions.

Religiosity and Intention towards Saving of a Muslim Minority in Greece

“…Shaari & Afirin (2010) reached the same conclusion and underlined the role of religion in individual lifestyles. Khraim (2010) also affirms this finding. Still, there should be a dividing line drawn between what Muslims believe and how they really behave; meaning, there are examples of Muslim people who, in spite of their religion, tend to indulge into a different lifestyle.…”

“…Undoubtedly, one reason is the degree to which religion affects the formation of cultural conceptions in every society. This fact renders religion fascinating as a field of study, as it can and indeed does influence individuals as well as whole classes, groups or nations in terms of behaviour, sets of values, beliefs and ways of acting (Khraim, 2010). Religiosity is defined as "the extent to which an individual is committed to the religion he or she professes and its teachings, such as the individual's attitudes and behaviours reflect this commitment" (Johnson et al, 2001, p. 25).…”

Repurchase Intentions toward Trendy Clothing Fashion in Muslim Communities: The Role of Social Influence, Brand Attachment and Perceived Value

“…Religion is regarded as the key contributor in the followers' life as most of the life patterns are guided by the religion. Furthermore, religion imbues human lives and is marked as core worth of culture (Mokhlis & Sparks, 2007), which exhibits and monitors the decision making and consumption style of individuals (Khraim, 2010). Moreover, it helps to articulate self-worth (Sedikides & Gebauer, 2010), communicate identity (Ysseldyk, Matheson, & Anisman, 2010), and signals the affiliation (Hogg, Adelman, & Blagg, 2010).…”

The Moderating Effect of Religiosity on the Relationship between Trust and Diffusion of Electronic Commerce

“…The notion "religiosity", synonymously used for religiousness, orthodoxy, faith, belief, piousness, devotion, and holiness, has been widely and duly used throughout the disciplines (Holdcroft, 2006). Practice of religion has been playing an imperative role across the religions in every part our lives including; business conduct, shopping style, quality and product price (Reitsma, Scheepers, & Grotenhuis, 2006; Mokhlis, Consumer Religiosity and the Importance of Store Attributes, 2008;Rehman & Shabbir, 2010;Khraim, 2010;Yousaf & Malik, 2012). It shapes individuals' mind-set, learning, and life style being a major "socio-cultural" factor, even towards the new technologies or ideas (Fam, Waller, & Erdogan, 2002;Khraim, 2010;Coccia, 2014;Sohaib & Kang, 2014;Eid & El-Gohary, 2015).…”

“…For instance, unlike less religious consumers, the consumers with higher level of religiosity were found less spontaneous and not fully motivated by the commercial ads in shopping (Yousaf & Malik, 2012). Dissimilar to fashion and style, religion is a long-standing obligation its dismissal is not permissible (Delener, 1994;Khraim, 2010;Ansari, 2014). A study by elaborates the function of Islamic laws to guarantee a trustworthy environment in the field of e-commerce to improve consumers' trust in it.…”