2019
DOI: 10.1111/jofi.12853
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Measuring Innovation and Product Differentiation: Evidence from Mutual Funds

Abstract: We study innovation and product differentiation using a uniqueness measure based on textual analysis of prospectuses. We find that small and start‐up families have higher start rates than larger families, and their products are more unique. Unique strategies attract more inflows in the first three years, and investors respond more to text‐based uniqueness than other measures such as holdings or returns uniqueness. For established funds, word uniqueness has weak negative power for explaining returns, so investo… Show more

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Cited by 59 publications
(9 citation statements)
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References 37 publications
(69 reference statements)
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“…In the specialized segment, multiple differentiated products 17 Product differentiation is computed for each category as one minus the cosine similarity between the ETF portfolio weights and the weights of the aggregate portfolio of all ETFs in that category that exist in the market at that point in time. Kostovetsky and Warner (2020) develop an alternative measure of product differentiation for active mutual funds using textual analysis of the fund prospectus. They show that despite differentiation in strategy description, mutual fund holdings are similar.…”
Section: Segmentation Along the Fees And Diversification Dimensionsmentioning
confidence: 99%
“…In the specialized segment, multiple differentiated products 17 Product differentiation is computed for each category as one minus the cosine similarity between the ETF portfolio weights and the weights of the aggregate portfolio of all ETFs in that category that exist in the market at that point in time. Kostovetsky and Warner (2020) develop an alternative measure of product differentiation for active mutual funds using textual analysis of the fund prospectus. They show that despite differentiation in strategy description, mutual fund holdings are similar.…”
Section: Segmentation Along the Fees And Diversification Dimensionsmentioning
confidence: 99%
“…It is well known that there exists a strong correlation between past risk‐adjusted returns and fund flows (Sirri & Tufano, 1998). Kostovetsky and Warner (2019) also find a positive relationship between past flows and performance, but text‐based uniqueness seems to make flows less sensitive to past performance. The authors then analyze whether there is a more significant impact on inflows rather than outflows.…”
Section: Marketing and Liquidity Provision In Fund Familiesmentioning
confidence: 99%
“…A recent paper by Kostovetsky and Warner (2019) focusses on product innovation in the fund industry. It is apparently the first paper to use text‐based measures from prospectuses to measure product differentiation of the fund.…”
Section: Marketing and Liquidity Provision In Fund Familiesmentioning
confidence: 99%
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