2019
DOI: 10.3390/su11071905
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Measuring Industrial Customer Satisfaction: The Case of the Natural Gas Market in Greece

Abstract: This aim of this paper is to measure industrial consumer satisfaction in the natural gas sector in Greece. By using the Multicriteria Satisfaction Analysis (MUSA) method, the paper measures industrial customer satisfaction based on criteria concerning the provided products and services, communication and collaboration with providers’ staff, customer service, pricing policy and website. The research results that are based on the analysis of 95 questionnaires collected during the period between June 2017 and Oct… Show more

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Cited by 17 publications
(10 citation statements)
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References 69 publications
(91 reference statements)
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“…As far as environmental product innovation is concerned, firms seem to take seriously into consideration the need for toxic substances usage reduction as it is the most implemented practice. On the contrary, in contrast to the country's energy mix [5,123], the examined firms use energy from renewable sources at a moderate level. Last, the environmental product innovation practice, which is found to be the least implemented is that of environmental events sponsorship.…”
Section: Discussionmentioning
confidence: 97%
“…As far as environmental product innovation is concerned, firms seem to take seriously into consideration the need for toxic substances usage reduction as it is the most implemented practice. On the contrary, in contrast to the country's energy mix [5,123], the examined firms use energy from renewable sources at a moderate level. Last, the environmental product innovation practice, which is found to be the least implemented is that of environmental events sponsorship.…”
Section: Discussionmentioning
confidence: 97%
“…Improving the level of customer service from the perspective of sustainability is essential for a company's orientation towards ensuring customer satisfaction by customer loyalty, which costs much less than regaining lost customers or attracting new ones [1,[3][4][5][6]. The improvement of customer service effectiveness can significantly enhance organizational effectiveness, as well as customer and employee satisfaction [7,8].…”
Section: Introductionmentioning
confidence: 99%
“…Service quality is the difference between customers' expectations and experience of a service (Annamdevula and Bellamkonda, 2016;Spyridou, 2017). Service quality is related to satisfaction and customer loyalty (Drosos et al, 2019).…”
Section: Introductionmentioning
confidence: 99%