Impression management has evolved from earlier theorization of the management of individual identity and image, and of organizational identity and image, corporate identity, and reputation management. It brings together recent work in organizational communication, public relations, and strategic management, and recognizes the speed with which relationships within organizations, and between organizations and their stakeholders, may change in a globalized, digitally connected world. Impression management may refer to both the management of perceptions at an individual level within the organization (for example, during job interviews, feedback/appraisal sessions, and intergroup activity) and managing the public's impression of the organization as a totality (for example, in positioning the organization in relation to public policy).