“…This could involve working with highly connected opinion leaders (Valente & Pumpuang, 2007), small groups of socially close individuals (Centola, 2018), or even forming new ties between receptive individuals (Contractor & DeChurch, 2014). In Cambodia, antipoisoning interventions could be integrated with broader social interventions, such as the Ibis Rice conservation agriculture program, that aim to influence agricultural and conservation decision‐making (Clements et al., 2020). Furthermore, such strategies may alter the structures of social networks in the long term, potentially producing more enabling social contexts (de Lange et al., 2019).…”