The private for-profit sector plays an important role in providing essential public health products in most developing countries (Grépin, 2016). Subsidization is a common approach for improving access in the private sector, and many public health products have been subsidized, including treatments for malaria, pneumonia, diarrhea, and sexually transmitted infections; water purification tablets; condoms; and bed-nets (Schäferhoff & Yamey, 2011;Taylor & Yadav, 2011).