Measuring Green Creativity for Employees in Green Enterprises: Scale Development and Validation

Abstract

Although employee green creativity is recognized as the key to the innovation in green enterprises, few studies explores the measurement of green creativity for employees. To address the gap, the present study identifies the major dimensions of employee green creativity and develops a comprehensive, reliable, and valid measurement instrument. According to the 4P’s model of creativity, four core dimensions of employee green creativity are identified, namely, green creative motivation, thinking, behavior, and outcome. Strictly adhering to the process of scale development, employee green creativity scale (EGCS) is constructed and validated. We first develop the items of employee green creativity based on literature review and expertise from academics and practitioners. Next, we examine the validation of EGCS through exploratory and confirmatory factor analysis using a sample from three large-scale green enterprises (N = 460). Further, we also check the nomological validity of EGCS by testing the effects of determinants (e.g., green transformational leadership, shared vision, and green self-efficacy) on employee green creativity using a new sample from another two green enterprises (N = 169). Results reveal that EGCS is a reliable and valid instrument for capturing employee green creativity in multiple contexts. Theoretical and practical implications are discussed.

The Role of Environmental Monitoring in Promoting Green Creativity

“…The recent studies have shown that green creativity is positively correlated to the performance of developing green products and achieving environmental sustainability. The aim of this phenomenon is to reduce the negative impacts on the environment by the organisations so as to achieve their primary purpose, i.e., social responsibility and provide benefits to the society and the organisation which in turn improve their environmental performance (Jiang et al, 2020;Al-Talibi et al, 2021).…”

“…Several researchers referred to a group of dimensions (Jiang et al, 2020;Maitlo et al, 2022;Li et al, 2020):…”

“…This makes the organisations to search for creative ways using which the environmental pollution can be reduced (Abdelhadi & Fouad, 2020). The restrictions applied by the environmental monitoring processes motivate the organisations to increase their research and development expenditures that can reduce pollution or modify their products to become green products (Jiang et al, 2020). Environmental monitoring works to minimize the negative impacts on the environment.…”

“…Green Creativity (GC): It was based on a scale developed in the literature (Jiang et al, 2020). It has four dimensions such as the Green Creative Motivation (GCM) (4) paragraphs, Green Creative Thinking (GCT) (3) paragraphs, Green Creative Behaviour (GCB) (2) paragraphs and Green Creative Outcome (GCO) (3) paragraphs.…”

The Impact of Corporate Social Responsibility on Sustainable Innovation: A Case in China’s Heavy Pollution Industry

“…Green human resource management may promote the sustainability of enterprises as an essential technique for influencing the green behavior of employees ( Amjad et al, 2021 ; Zhu et al, 2021 ). Employee green creativity is regarded as the driving force behind company green innovation, and employee green behavior is a crucial metric for measuring employee green creativity ( Jiang et al, 2020 ). Gaudencio et al (2017) found that CSR increases employee job satisfaction and organizational commitment and has a beneficial effect on the establishment of a stable innovation team ( Ho, 2017 ).…”