Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach

Yoon, Yooshik; Lee, Jin Soo; Lee, Choong‐Ki

doi:10.1016/j.ijhm.2009.10.002

Cited by 384 publications

(529 citation statements)

References 57 publications

(78 reference statements)

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“…Brown and Hutton (2013) considered the psychosocial aspects of audiences at planned events and identified understanding of user motivations, predispositions and behaviour as central to creating a positive "event experience" for crowd participants. Yoon et al (2010) suggested that through understanding the experience of participants in crowds (i.e. festivals), organisers can efficiently and effectively create a more appealing event.…”

Section: Introductionmentioning

confidence: 99%

Factors influencing experience in crowds – The participant perspective

et al. 2017

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Humans encounter crowd situations on a daily basis, resulting in both negative and positive experiences. Understanding how to optimise the participant experience of crowds is important. In the study presented in this paper, 5 focus groups were conducted (35 participants, age range: 21-71 years) and 55 crowd situations observed (e.g. transport hubs, sport events, retail situations). Influences on participant experience in crowds identified by the focus groups and observations included: physical design of crowd space and facilities (layout, queuing strategies), crowd movement (monitoring capacity, pedestrian flow), communication and information (signage, wayfinding), comfort and welfare (provision of facilities, environmental comfort), and public order. It was found that important aspects affecting participant experience are often not considered systematically in the planning of events or crowd situations. The findings point to human factors aspects of crowds being overlooked, with the experiences of participants often poor.

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Section: Introductionmentioning

confidence: 99%

Factors influencing experience in crowds – The participant perspective

et al. 2017

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“…Regarding the predictor of festival satisfaction, one group of researchers focused on situational aspect of festivals and the other highlighted the dispositional aspect of visitors. On the one hand, the situational approach (Sirgy, 2010) analyzed the influence of service quality of festivals on the satisfaction and intention to revisit (Baker & Crompton, 2000;Lee & Beeler, 2006;Lee et al, 2007;Yuan & Jang, 2007;Cole & Chancellor, 2009;Yoon et al, 2010;Bruwer, 2014). On the other hand, the dispositional approach, however, focused on the personal characteristics and motivation of visitors to analyze the festival satisfaction (Crompton & McKay, 1997;Lee et al, 2004;Bowen & Daniels, 2005;Yoon & Uysal, 2005;Kim et al, 2008;Savinovic et al, 2012).…”

Section: A Importance Of Festivalsmentioning

confidence: 99%

“…As a result of festival satisfaction, researchers suggested the behavior intention to revisit (Baker & Crompton, 2000;Lee & Beeler, 2006;Lee et al, 2007;Yuan & Jang, 2007;Cole & Chancellor, 2009), positive word-of-mouth (Lee et al, 2007), re-purchase (Yuan & Jang, 2007), festival loyalty (Yoon et al, 2010;Bruwer, 2014), and loyalty to destination (Baker and Crompton, 2000;Lee et al 2007;Yoon et al 2010). …”

Section: A Importance Of Festivalsmentioning

confidence: 99%

“…Measures of festival environment satisfaction were focused on evaluating operational aspects of the festival site and asked respondents to assess their satisfaction for the critical operational attributes of festival, such as the convenience of parking and restaurants and the cleanness and order of festival (Cole & Chancellor, 2009;Yoon et al, 2010;Lee et al, 2007). Regarding measures for QoL or subjective feelings of well-being, this study focused on evaluating festival visitors' general life satisfaction levels.…”

Section: B Measurementmentioning

confidence: 99%

“…Satisfaction with festival environment has strong association with life satisfaction (Neal et al, 2007) and the quality of experiential consumption activities play a significant role in improving travelers' QoL . Critical operational and environmental attributes for visitor satisfaction at the festival site encompass cleanness, order of sites, and convenience of parking and restaurants which are deeply related to perceived well-being and life satisfaction of visitors (Cole & Chancellor, 2009;Yoon et al, 2010;Lee et al, 2007). Thus, the greater satisfaction level visitors experienced with operational and environment aspects at a festival site, the higher their QoL will be.…”

Section: B Measurementmentioning

confidence: 99%

See 2 more Smart Citations

Cultural Capital of Visitors, Classical Music Festival Satisfaction, and Quality of Life

Lee¹

2017

Glob Bus Financ Rev

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A B S T R A C TGiven the economic, social, and cultural benefits that successful festivals generate, researchers have made substantial academic effort to understand the predictors and consequences of festival satisfaction. Although existing literature has focused on festival context to understand them, this study proposes that the cultural capital of visitors predicts the music festival satisfaction and the satisfied festival experience results in higher quality of life (QoL). The integrative framework suggests that music festival satisfaction mediates the relationship between visitors' cultural capital and their QoL. Based on a survey at the Great Mountains Music Festival in Korea, this study confirmed data validity and tested hypotheses by adopting structural equation modeling. The research result shows that visitors' cultural capital has a positive effect on music program satisfaction and the satisfactory festival experiences significantly enhance their QoL. Focusing on the influence of personal values and preferences on festival experiences and consequences, this study highlights the significance of cultural capital of visitors and presents implications for festival organizers.

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The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value

Trivedi

Kasilingam

Arora

et al. 2022

J of Consumer Behaviour

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The relationship between augmented reality (AR) in mobile applications and consumers' online impulse purchase intention is still at its nascent stage. This study focuses on the cosmetics category under online purchase. Firstly, it examines the relationship between women consumers' motivation to use AR in the mobile app, vis a vis perceived quality of augmentation on perceived value. Secondly, it also tests the relationship between perceived value and impulsive online purchase. Thirdly, it examines the mediating role of perceived value between two exogenous variables and impulsive intention of online purchase. Further, it tests the moderating role of product involvement between perceived value and impulsive intention of online purchase.We collected data from 343 millennial women respondents and analyzed them using PLS-SEM. The results highlight that AR in mobile applications can lead to impulsive purchase intentions among millennial women.

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Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach

Cited by 384 publications

References 57 publications

Factors influencing experience in crowds – The participant perspective

Factors influencing experience in crowds – The participant perspective

Cultural Capital of Visitors, Classical Music Festival Satisfaction, and Quality of Life

The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value

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