Measuring Exercise Involvement Among Fitness Centers’ Members: Is It Related With Their Satisfaction?

Tsitskari, Efi; Quick, Shayne; Tsakiraki, Anastasia

doi:10.1080/15332969.2014.946881

Cited by 20 publications

(19 citation statements)

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“…The profile of the customer of sports services has been widely addressed. Effects of customer satisfaction [16][17][18], service quality [19][20][21], perceived quality [6,[22][23][24], and loyalty [6,25,26] have been of high concern. These contributions have led to the creation of prediction models that forecast the probability of customer dropout [4,27,28].…”

Section: Customers Of Fitness Centersmentioning

confidence: 99%

Best Practices for Fitness Center Business Sustainability: A Qualitative Vision

2020

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The growing interest in fitness services is demanding optimal service management and operation. This research aims to identify the best practices in fitness center management for increasing customer engagement and for long-term stability and sustainability of the business. A qualitative approach through 23 semi-structured interviews to fitness center managers was performed in Spain, covering private centers with diverse business models (7 low-cost, 13 mid-market, and 3 premium). The managers were asked about their characteristics, the fitness center characteristics, and the managerial decisions and individual opinion. The results showed the best practices divided into five sections: customer service, offered service, marketing, facilities, and general terms and conditions. Kind customer service, the existence of loyalty programs, enough tangible quality, and online marketing strategies are essential for fitness centers’ success. Additionally, a fair fee and a maximum of a 15 min trip to the center should be guaranteed. This information has clear implications for promoting sporting habits and for engaging more people in physical activity, complementing the extensive quantitative data in the existing literature.

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Section: Customers Of Fitness Centersmentioning

confidence: 99%

Best Practices for Fitness Center Business Sustainability: A Qualitative Vision

2020

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“…Therefore, although there has been an increase in sports practice in these sports organizations and a differentiation in the types of fitness centers available, there are few studies that analyze the participation, motivations and benefits of their users in depth in the Spanish context [9]. It can be seen that studies of the last two decades on fitness centers at an international level and in Spain have been oriented toward global studies, mainly descriptive and exploratory, related to quality and satisfaction in fitness centers [10][11][12][13]. A promising line of research aimed at the study of customer loyalty and abandonment in fitness centers has recently been incorporated into these studies [14][15][16][17].…”

Section: Introductionmentioning

confidence: 99%

Analyzing Consumer Loyalty through Service Experience and Service Convenience: Differences between Instructor Fitness Classes and Virtual Fitness Classes

et al. 2020

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The eruption of technology has revolutionized the sports sector, incorporating new elements and new forms, and has therefore targeted sports activities. The inclusion of virtual fitness classes is leading to an increase in the offers available to consumers, expanding the hours that consumers can exercise and leading to a greater variability of customer services. The present study intends to go deeper into the knowledge of the fitness center sector in the Spanish context by evaluating the poorly analyzed area of directed activities, either with a teacher or in a virtual mode, and how these are perceived by the users of the centers. The sample consisted of a total of 1943 users, 1143 of whom were customers who conducted fitness activities directed by instructors, and 800 questionnaires were completed by customers who conducted virtual fitness activities in fitness centers classified as low-cost, medium, and boutique business models. The relationships between service experience, service convenience, satisfaction, and future intentions were analyzed. The results show positive relationships in all the variables studied in the instructor fitness classes. However, they are not significant in some variables studied involving virtual fitness classes.

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“…Other important limitations of the present study are that data on frequency of attendance were not recorded and that monthly payment of fitness center fees was used as the measure of adherence. In regards to the former, research has consistently shown a correlation between frequency of participation and adherence to PA practice (Clavel San Emeterio et al 2019, Garay et al 2014, Tsitskari et al 2014). However, a study conducted in a fitness center in Portugal found that weekly frequency of attendance did not predict retention (Gonçalves et al 2016), emphasizing the need for further work in this field.…”

Section: Discussionmentioning

confidence: 99%

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Mission ATINER is a World Non-Profit Association of Academics and Researchers based in Athens. ATINER is an independent Association with a Mission to become a forum where Academics and Researchers from all over the world can meet in Athens, exchange ideas on their research and discuss future developments in their disciplines, as well as engage with professionals from other fields. Athens was chosen because of its long history of academic gatherings, which go back thousands of years to Plato's Academy and Aristotle's Lyceum. Both these historic places are within walking distance from ATINER"s downtown offices. Since antiquity, Athens was an open city. In the words of Pericles, Athens"…is open to the world, we never expel a foreigner from learning or seeing". ("Pericles" Funeral Oration", in Thucydides, The History of the Peloponnesian War). It is ATINER"s mission to revive the glory of Ancient Athens by inviting the World Academic Community to the city, to learn from each other in an environment of freedom and respect for other people"s opinions and beliefs. After all, the free expression of one"s opinion formed the basis for the development of democracy, and Athens was its cradle. As it turned out, the Golden Age of Athens was in fact, the Golden Age of the Western Civilization. Education and (Re)searching for the "truth" are the pillars of any free (democratic) society. This is the reason why Education and Research are the two core words in ATINER"s name.

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Measuring Exercise Involvement Among Fitness Centers’ Members: Is It Related With Their Satisfaction?

Cited by 20 publications

References 35 publications

Best Practices for Fitness Center Business Sustainability: A Qualitative Vision

Best Practices for Fitness Center Business Sustainability: A Qualitative Vision

Analyzing Consumer Loyalty through Service Experience and Service Convenience: Differences between Instructor Fitness Classes and Virtual Fitness Classes

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