Measuring consumer effort in circular economy initiatives in the food domain: An exploratory analysis

Paparella, Antonio; Vecchio, Riccardo; Cembalo, Luigi; Lombardi, Alessia

doi:10.1016/j.heliyon.2023.e13373

Cited by 4 publications

(3 citation statements)

References 55 publications

(89 reference statements)

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“…, 2022) or recycle food by-products (Alonso-Muñoz et al., 2022; Cattaneo et al. , 2019; Coderoni and Perito, 2021), also defining the Consumer Effort Index (CEI) by looking at CE categories (Paparella et al ., 2023). Other studies focused on analyzing consumers' willingness to reduce the intake of animal’ proteins (Spartano and Grasso, 2021; Dagevos and Taufik, 2023), for example, by consuming insects (Aiking and de Boer, 2019).…”

Section: Study Backgroundmentioning

confidence: 99%

“…As shown by Table 1, although the representation of R-imperatives for CE ranges from 3 R to 10 R (Sohal and De Vass, 2022;Reike et al, 2018), the empirical literature interprets CE implementation by using the reduce, reuse and recycle concepts separately and applying them to a such specific activity. Previous literature has spent emphasis on analyzing factors affecting consumers behavior to reduce food waste (Dudziak et al, 2022;Varese et al, 2022) or recycle food by-products (Alonso-Muñoz et al, 2022;Cattaneo et al, 2019;Coderoni and Perito, 2021), also defining the Consumer Effort Index (CEI) by looking at CE categories (Paparella et al, 2023). Other studies focused on analyzing consumers' willingness to reduce the intake of…”

Section: Study Backgroundmentioning

confidence: 99%

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Intrinsic motivation strongly affects the readiness toward circular food consumption: evidence from the motivation–opportunity–ability model

Raimondo,

Spina,

Hamam

et al. 2023

BFJ

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PurposeThis study empirically explores the factors that influence consumers’ readiness toward engagement in circular food consumption.Design/methodology/approachA conceptual model based on the motivation–opportunity–ability (MOA) framework was developed. In addition to all the classical relationships in this theoretical framework, respondents' age and education were added to the model. An online survey was conducted, resulting in an overall sample of 411 Italian participants. Data were statistically analyzed by using partial least squares structural equation modeling (PLS-SEM).FindingsThe results indicated that motivation, opportunity and ability had positive effects on consumers’ readiness toward engagement in circular food consumption (CFC). Of all the constructs, intrinsic motivation had the most significant impact on consumers’ readiness toward engagement in CFC. The results also showed that sociodemographic traits—particularly age and gender—significantly influenced consumer readiness toward engagement in CFC. Practical and policy implications are proposed based on the study findings.Originality/valueThe study analyzes factors influencing consumers' readiness to engage in CFC. While great attention has been paid toward circular economy (CE) implementation in food consumption, empirical evidences on how to prompt the consumers' readiness toward CFC are still lacking. More specifically, the authors explore for the first time, sociopsychological factors affecting consumers' readiness to reduce, reuse and recycle technical components of food products, using the MOA theory as conceptual model.

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Section: Study Backgroundmentioning

confidence: 99%

Section: Study Backgroundmentioning

confidence: 99%

Intrinsic motivation strongly affects the readiness toward circular food consumption: evidence from the motivation–opportunity–ability model

Raimondo,

Spina,

Hamam

et al. 2023

BFJ

View full text Add to dashboard Cite

show abstract

“…Currently, one research method on this topic is to adopt a circular economy (CE) model promoting a sustainable food system [32][33][34][35]. The role of the different actors in this system, e.g., producers, traders, processors, and consumers, is to ensure that the conditions of production, transport, storage, and distribution of food ensure its high quality and health safety [36,37].…”

Section: Introductionmentioning

confidence: 99%

Students’ Food Consumption Behavior during COVID-19 Lockdown

2023

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This study is experimental in nature. The cognitive purpose of this study is to examine the reduction in food waste by students in the economic process during the lockdown. The normative goal is to identify drivers of social rationality of ex ante food stewardship by students, by reducing food waste. The subjects of the study consisted of students from the Faculty of Economics and Management at the University of Zielona Góra, Poland. To achieve the study’s goal, we use Consumer 4.0 model and develop one main hypothesis and six working hypotheses. The hypotheses were verified, and the study’s goals were achieved by employing desk research, followed by the descriptive, comparative, survey, and model methods, accompanied by deduction, induction, descriptive statistics, and visualization. The comparative method was used to perform the study in two periods—lockdown (S1) and pandemic threat (S2)—and to compare with the results of other authors. The model method was used to reflect the factor gap in consumer behavior. The conclusion stipulates that during the lockdown and pandemic risk period the behavior of students was similar and did not reflect food saving by deliberately reducing waste. The reason for this was the demonstrated gap of intangible factors, defined by their weakness, in both analyzed periods, in relation to their optimal level in the theoretical Consumer 4.0 model. This study determined a gap caused by the weakness of intrinsic factors during the lockdown and pandemic risk between the typical student behavior model and the theoretical model of Consumer 4.0, with respect to food-saving practices.

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Consumers’ knowledge and decisions on circularity: Albanian, Polish, and Portuguese perspectives

Duarte,

Pereira,

Grzywińska-Rąpca

et al. 2024

Environ Dev Sustain

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Although the concept of Circular Economy (CE) has become popular in recent years, the transition towards a CE system requires a change in consumers’ behaviour. However, there is still limited knowledge of consumers’ efforts in CE initiatives. The present paper aims to analyse and compare consumers’ behaviour towards circular approaches and compare the results on items like generation and demographics. 495 answers were collected through a questionnaire from 3 countries (Albania, Poland, and Portugal). Data collected was analysed mainly through a Crosstabs analysis to identify associations or different behaviours regarding nationality, gender, generation, education, and place of residence. From the paper’s findings, we can emphasise that residents of EU countries seem to be more aware of the concept of circular economy. However, price is still a very important factor for EU residents when it comes to deciding on a greener purchase. Albanians (non-EU residents) tend to take a more linear approach when it comes to purchasing a new product regardless of its cost. Regarding the Digital Product Passport, a tool proposed by the European Commission through its Circular Economy Action Plan, non-EU residents have a better understanding of the concept. This tool seems to be more relevant for Millennials and Generation X. Generation Z, i.e., the tech generation, does not show an overwhelming propensity for technological options, such as online buying and digital technologies for a greener society.

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Measuring consumer effort in circular economy initiatives in the food domain: An exploratory analysis

Cited by 4 publications

References 55 publications

Intrinsic motivation strongly affects the readiness toward circular food consumption: evidence from the motivation–opportunity–ability model

Intrinsic motivation strongly affects the readiness toward circular food consumption: evidence from the motivation–opportunity–ability model

Students’ Food Consumption Behavior during COVID-19 Lockdown

Consumers’ knowledge and decisions on circularity: Albanian, Polish, and Portuguese perspectives

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