Measuring Confucian values among East Asian consumers: a four country study

Monkhouse, Lien Le; Barnes, Bradley R.; Pham, Hanh Song Thi

doi:10.1080/13602381.2012.732388

Cited by 48 publications

(45 citation statements)

References 43 publications

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“…For gift giving, Chinese preferred to purchase the expensive wine product as a gift for others, which could show the gift giver's "face" (mianzi) and high social standing (Somogyi, Li, Johnson, Bruwer, & Bastian, 2011). Additionally, the Chinese people believe that reciprocity is important in interpersonal relationships and they feel it is bad manners not to return favors (Monkhouse et al, 2013). These cultural reasons could explain why Chinese consumers are more likely to choose premium wine brand for gift giving rather than other brand categories.…”

Section: Wine Brand Category Choice For Chinesementioning

confidence: 93%

“…With regard to gift giving, the South Korean group tended to choose Australian premium wine brand and French household wine brand. The reciprocity appears to an important social norm in South Korean society and they also have a gift giving culture which is based on Confucianism (Monkhouse et al, 2013). Moreover, for Australian premium brand, South Koreans are most concerned about product quality ( p < 0.001, B ¼ 0.610) in this scenario.…”

Section: Wine Brand Category Choice For South Koreansmentioning

confidence: 96%

“…Moreover, participants were asked to what extent six marketing factors influence three ethnic groups' wine brand category choice for different purchase scenarios. Questionnaire questions on Confucian Consumer Behaviour Components were extracted from the study by Monkhouse et al (2013) CCBC was measured with five sub-dimensions, including face saving, humility, group orientation, hierarchy and reciprocity. The CCBC model used to determine the respondents' self-identified level of personal Confucianism.…”

Section: Questionnaire Design and Measurement Scalesmentioning

confidence: 99%

“…We measured Confucianism based on Monkhouse, Barnes, and Pham (2013) who has established a reliable tool to capture that ideology. In essence what this study establishes is the varying power of a sole marketing model, our Confucian model and a combined (or hybrid) model to explain wine brand category choice for the three ethnic groups we study.…”

Section: Introductionmentioning

confidence: 99%

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Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers

Yao

Baumann

Tan

2015

Advances in National Brand and Private Label Marketing

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Immigrants are an important demographic group who are increasingly targeted as consumers by the wine industry in Australia and other Western markets. These markets are often not homogenous as intra-national diversity has created a complex market place in many Western key markets. In this study, wine brand category choice for Chinese and South Korean consumers living in Australia was probed and contrasted with the choices of Caucasian consumers. Three purchase scenarios, namely self/household-consumption, social entertainment-use and gift giving were presented to 511 consumers through a shopping mall intercept using a paper-based questionnaire. Separate models were developed to distinguish preferences for Australian and French wine. Backward deletion regression analysis was used to arrive at the most parsimonious models. A comparison of three research models, namely a marketing model, a Confucian Consumption Behaviour Component (CCBC) model and a Hybrid Model were tested. We found that the hybrid model (i.e. a combination of marketing variables and CCBC variables) has the highest explanatory power for consumers' wine brand category choice. Different ethnic groups have different wine brand category choice for different purchase scenarios. Our findings provide theoretical implications for ethic marketing research and brand category choice, and we also offer insights for wine makers to better position their products for all markets characterised by intra-national diversity.

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Section: Wine Brand Category Choice For Chinesementioning

confidence: 93%

Section: Wine Brand Category Choice For South Koreansmentioning

confidence: 96%

Section: Questionnaire Design and Measurement Scalesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers

Yao

Baumann

Tan

2015

Advances in National Brand and Private Label Marketing

View full text Add to dashboard Cite

show abstract

“…In addition, while Japan and China share institutional similarities (e.g. the importance of informal institutions such as personal networks), Japan has better developed formal institutions to support market-based exchanges (Gu, Hung, and Tse 2008;Monkhouse, Barnes, and Hanh Pham 2013). The similarities and dissimilarities regarding institutional environments make Japanese firms operating in China an interesting research setting.…”

Section: Introductionmentioning

confidence: 97%

An integrative institutional approach to MNC performance in China

Ando

Ding

2014

Asia Pacific Business Review

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This study adopts an integrative approach that incorporates the resource-based view and institutional theory in its analyses of the performances of multinational corporations in China. Firm-specific resources have been assumed as a unique source of competitive advantages when firms go overseas. However, differences in institutional environments between the host country and the home country can negatively affect the competitiveness generated by resource exploitation. Empirical analysis using the data consisting of 209 Japanese firms operating in China finds that while the exploitation of firm-specific resources improves their performance, institutions in China moderate the positive impact on performance.

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Help‐Seeking Attitudes of Chinese Americans and Chinese Immigrants in the United States: The Mediating Role of Self‐Stigma

Yee

Ceballos

Lawless

2020

J Multicult Couns & Deve

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In this study, the authors examined the relationship between age, gender, self‐stigma, and help‐seeking attitudes of Chinese Americans and Chinese immigrants, hypothesizing that self‐stigma would mediate the relationship between demographic variables (age and gender) and help‐seeking attitude. Utilizing a path analysis, the authors found that self‐stigma mediated the relationship between demographic variables and help‐seeking attitude. Self‐stigma was a moderately strong predictor for help‐seeking attitude (β = –.41, p < .001). Implications are discussed.Es este estudio, los autores examinaron la relación entre edad, sexo, autoestigma y actitudes de búsqueda de ayuda en personas estadounidenses de origen chino e inmigrantes chinos, con la hipótesis de que el autoestigma mediaría la relación entre las variables demográficas (edad y sexo) y la actitud de búsqueda de ayuda. Mediante un análisis de ruta, los autores hallaron que el autoestigma medió la relación entre las variables demográficas y la actitud de búsqueda de ayuda. El autoestigma fue un indicador moderadamente fuerte de la actitud de búsqueda de ayuda (β = –.41, p < .001). Se discuten las implicaciones.

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Measuring Confucian values among East Asian consumers: a four country study

Cited by 48 publications

References 43 publications

Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers

Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers

An integrative institutional approach to MNC performance in China

Help‐Seeking Attitudes of Chinese Americans and Chinese Immigrants in the United States: The Mediating Role of Self‐Stigma

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