Measuring communication management performance in virtual project teams

Muszyńska, Karolina

doi:10.1016/j.procs.2022.09.409

Cited by 3 publications

(1 citation statement)

References 15 publications

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“…The power of communication in organizational management is increasingly gaining prominence. Business managers are becoming more aware of the potential that communication management holds in aligning employees towards a common goal (Muszy nska, 2022;Smalec, 2021). For communication to be effective, it must be aligned with the desired strategy and flow seamlessly throughout all processes of the organization, involving all stakeholders such as directors, managers, leaders and employees (Mohamad et al, 2014).…”

Section: Theoretical Background 21 Communication Management In Organi...mentioning

confidence: 99%

Use of AHP and grey fixed weight clustering to assess the maturity level of strategic communication management in Brazilian startups

Timóteo,

Cazeri,

Moraes

et al. 2023

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PurposeThe aim of this research was to evaluate the maturity level of strategic communication management implemented by Brazilian startups.Design/methodology/approachThis study employed the analytic hierarchy process (AHP), survey and Grey Fixed Weight Clustering modeling techniques. Three experts with extensive academic and practical experience in the subject participated in the AHP process, providing their opinions on the relative importance of eight variables associated with the topic under investigation, thus enabling their prioritization. Concurrently, data were collected through a survey from 23 respondents who have extensive knowledge about the realities of Brazilian startups. The weights derived from the AHP and the survey data were utilized in the Grey Fixed Weight Clustering modeling.FindingsBased on the opinions of the 23 respondents, the level of implementation of practices related to strategic management, brand management, external image management and internal communication management is superficial. In addition, according to the majority of experts, Brazilian startups exhibited a medium level of maturity to address the key challenges related to communication management. Furthermore, this study reveals that the variables “financial resources allocation,” “stakeholder relationship” and “brand management” were deemed the most significant for the model.Originality/valueThe contributions presented herein can be beneficial for both researchers and startup managers seeking to enhance communication strategies in their organizations. This research also contributes by highlighting how grey systems theory can be extremely useful for conducting decision-making analyses in the context of startups, which is characterized by uncertainty and imprecise information.

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Section: Theoretical Background 21 Communication Management In Organi...mentioning

confidence: 99%